A ‘Jersey Shore’ Star Was Once Bizarrely Denied Trademark Rights to Their Name — Here’s Why

by Jeremy Spirogis
The cast of Jersey Shore

Trademarking issues is usually a tough business, particularly when it’s phrases or specific names. The U.S. Patent and Trademark Office isn’t at all times open to such issues since they’re perpetually flooded with trademark requests, a few of which border on the ridiculous. However, being “Snooki” from Jersey Shore may require some exceptions.

Yes, Nicole “Snooki” Polizzi as soon as tried to trademark her nickname in the course of the peak of Jersey Shore‘s run. Such a factor isn’t unusual, and emblems have been issued for a lot of character names, or these used as nicknames on TV reveals.

In Polizzi’s case, she was denied as a result of she was crushed out by a cartoon character of all issues. All the extra purpose time makes an enormous distinction in whether or not somebody can correctly trademark their title.

The cast of Jersey Shore
The solid of Jersey Shore | Jamie McCarthy/Getty Images for MTV

When did Snooki attempt to trademark her title?

According to a report on this from Business Insider in 2011, Polizzi tried the trademark route for “Snooki” in 2010. Back then, Jersey Shore was purple scorching on MTV, regardless that it had combined opinion from quite a lot of critics.

One factor for certain is that Polizzi had a whole lot of foresight on discovering methods to guard her picture and future. She was delving into different business pursuits early, one thing the fellows within the solid didn’t instantly do.

No surprise she’s typically thought of the extra profitable of the solid who’s nonetheless seen round today. Not that each one of her business pursuits would result in excellent outcomes. When she submitted her trademark utility for “Snooki”, the Trademark Office had issues concerning the title as a result of another person had named a cartoon cat equally.

At the time, there was a cartoon cat in youngsters’s books named “Snooky,” one thing seemingly forgotten these days. In the thoughts of the Trademark Office, they feared Snooki’s title can be confused with Snooky the Cat.

At least she didn’t attempt to trademark phrases

Being unsuccessful at trademarking issues shouldn’t be uncommon, particularly when somebody tries to transcend a reputation to trademark sure phrases, phrases, or phrases. Donald Trump tried to trademark “You’re Fired!” whereas on The Apprentice, but was turned down as a result of the principles of emblems and copyrights say nobody can legally shield phrases.

Anything overly widespread can’t be trademarked. This nonetheless doesn’t clarify the odd turndown for “Snooki,” contemplating not many have ever trademarked such a reputation. Besides, Snooky the Cat wasn’t fairly that well-known even in 2010 to justify an excessive amount of confusion. Also, the names aren’t spelled the identical for differentiation.

With conditions like this, it most likely makes many wonder if the judgment degree on the USPTO is very well thought out sufficient. It’s additionally price pursuing whether or not ready some time makes an enormous distinction in whether or not a trademark could be given.

Considering Polizzi continues to be within the public eye (together with on the fact reveals Snooki & Jwoww: Moms With Attitude, and Jersey Shore: Family Vacation), the title “Snooki” continues to be a largely family title.

Is ‘Snooky the Cat’ actually that well-known now?

Nobody else has used the title “Snooki” for something, so Polizzi most likely wouldn’t must trademark the title anyway since a stop & desist can be apparent. When first beginning out on this planet of showbiz, although, it’s straightforward to panic and assume a reputation might be stolen when large greenback indicators are flashing in a single’s head.

Nowadays, it’s uncertain tens of millions know who Snooky the Cat was because it’s been over a decade since Snooki tried to guard her moniker. According to Entertainment Weekly, the Snooky the Cat books advised the story of a cat who fell into the ocean from a ship and made pals with underwater sea creatures.

Ask any random individual on the road who Snooki is they usually’d most likely acknowledge Polizzi over the e-book character. Then once more, if both title doesn’t register with the bulk requested, Polizzi most likely shouldn’t hassle filling out a brand new trademark utility.

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