Airtel Digital TV, a number one DTH service supplier in India, has today introduced a singular content material partnership with EPIC On – India's Storytellers, a premium OTT platform by IN10 Media. As a part of this partnership, Airtel Digital TV will deliver Malgudi Days' timeless nostalgic sequence to greater than 16 million houses throughout the nation.
Based on RK Narayan's many touching brief tales, the Malgudi Days sequence is a gaggle of characters residing easy lives in a fictional small city referred to as Malgudi. Plots revolve across the trials and tribulations confronted by the primary character Swami and his associates. <! –
Malgudi Days was first aired on nationwide tv in 1986 and have become an integral a part of the lives of Indians who grew up throughout that interval. Directed by Shankar Nag, the sequence stars the then famend youngster artist Master Manjunath and different acclaimed actors together with Girish Karnad, Vaishali Kasaravalli, Anant Nag and Arundhati Nag. The tales in Malgudi Days evoke a way of melancholy in addition to a robust resonance among the many viewers who benefit from the easy and highly effective story.
Airtel Digital TV subscribers will now have the ability to expertise the magic of this 80s traditional at leisure on channel quantity 102. Airtel has launched the sequence with distinctive choices with which clients can watch the sequence by enjoying episodes again to again or dedicatedly. Time on daily basis as they make amends for their common TV exhibits.
Airtel Digital TV's Marketing Head – Ashish Ahuja commenting on the brand new channel mentioned, "As a model we’re all the time innovating to please our clients with a wealthy bouquet of content material. We picked up that apathy is a robust shopper want and Malgudi Days is among the most correct all-time classics that many people grew up watching. We are comfortable so as to add the present to our choices and promise to proceed such related content material for our clients. ”
Commenting on the partnership with Airtel Digital TV – Chief Operating Officer of EPIC ON, EPIC ON mentioned, “We are delighted to join hands with Airtel Digital TV and strengthen our presence across the country. This is the beginning of a long-term partnership. We look forward to continuing high-appeal India-centric Bespoke programs for the service and properly entertaining audiences across all age-groups. ”