Beyonce Ivy Park Collection Just Got Major Competition From This Fastfood Chain

by Jeremy Spirogis

Beyoncé rose to fame as a music star and over time, has grow to be one of the vital iconic figures in popular culture. From signature dance strikes to songs that encourage and delight, it appears as if Beyoncé has cornered the market in each method possible.

However, in 2016, she launched her very personal clothes line, Ivy Park. In the previous few years, it has continued to good the model.

Still, the clothes line has not been with out controversy. After the newest product launch, a number of followers identified some weird similarities between Beyoncé’s line and a very fashionable fast-food chain.

How did Beyoncé discovered her clothes line?

Beyonce | Mike Coppola/Getty Images for

In 2014, Beyoncé introduced that she could be collaborating with businessman Sir Philip Green within the launch of a brand-new clothes line, often called Ivy Park. The first launch wasn’t till the spring of 2016, with Beyoncé selling the road on journal covers and in interviews.

The singer was particularly passionate in regards to the line, noting the similarities between the title of the model and her eldest daughter’s title. The unique launch featured all kinds of athletic put on, from sports activities bras to exercise put on and bought out in a matter of minutes.

In 2018, Sir Philip Green stepped away from the model and Parkwood Entertainment, Beyoncé’s firm, acquired full artistic management over the Ivy Park model. Almost instantly, Beyoncé began engaged on her subsequent collaboration, a partnership with the massively profitable sportswear firm Adidas.

After months of preparation, the brand new Ivy Park line was launched in January 2020. Customers and followers couldn’t get sufficient of the items and just like earlier launches, the whole lot bought out in very brief order.

What do followers say about Ivy Park?

Although Ivy Park has undoubtedly been an enormous success with customers, there have been some points reported with the road.

For one, many purchasers have been sad at simply how rapidly the items bought out. Lots of people blamed the Adidas on-line retailer and the proprietary “waiting room” designed to make positive that everybody would be capable to get a shot on the items that they needed. 

Shortly after the road bought out, Beyoncé and her crew posted a press release to the web site, saying partially: “The overwhelmingly positive response to adidas x IVY PARK is something we could have only dreamt about. This IVY PARK capsule collection is only the first in an ongoing partnership with our world-class ally, adidas.”

With the promise of recent items on the horizon, upset followers may not have to attend too lengthy earlier than getting their palms on Beyoncé’s ultra-popular clothes line. 

Did Beyoncé copy Popeyes?

Not lengthy after Ivy Park’s newest massively profitable launch, fast-food chain Popeyes began making the information — and never for his or her social-media well-known hen sandwiches. After many followers began stating how comparable the colour scheme within the Ivy Park line was to Popeyes uniforms, the hen chain cheekily put up photographs of their newly-designed worker uniforms, which seemed an awesome deal like sure athletic put on items from the Ivy Park line. 

Popeyes even linked their on-line retailer, which options quite a lot of clothes for hen sandwich aficionados, and posted the tagline, “That Look From Popeyes.” While it appears unlikely that Beyoncé got down to copy the Popeyes colour scheme, the similarity is really uncanny.

Fans must wait till the subsequent launch to see what new colours and designs the pop celebrity comes up with and whether or not or not any new fast-food chains determine to capitalize on the merchandising alternative.

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