Bill Murray: The Oddly Satisfying Story Behind That ‘Groundhog Day’ Ad

by Jeremy Spirogis
Bill Murray: The Oddly Satisfying Story Behind That ‘Groundhog Day’ Ad

Bill Murray is thought for 2 issues. First of all, he’s one of the acclaimed comedic actors within the historical past of Hollywood cinema. Second, he’s recognized for being very specific in what tasks he chooses. Some followers had been slightly shocked final night time to see Murray in a Jeep advert the place he reprized his function from the basic 1990s comedy Groundhog Day. Here’s how he was procured for the Super Bowl advert.

Bill Murray in Groundhog Day | Columbia Pictures/Getty Images

The difficulties of contacting Bill Murray

Olivier Francois is the chief advertising and marketing officer for Fiat Chrysler Automobiles. Needless to say, he’s fairly outstanding. Even he had a troublesome time contacting Murray.

According to FCA, Francois realized Super Bowl Sunday was going to coincide with Groundhog Day for less than the second time in 54 years. This made him consider theming an advert round Groundhog Day, the beloved comedy movie. It’s an excellent concept. After all, there aren’t another Groundhog Day-themed movies to compete with Murray’s opus.

Francois advised USA Today the foremost issue surrounding this mission was reaching Murray. “He doesn’t have a phone, doesn’t have an agent, doesn’t have an email. He allegedly has an 800 number. You leave a message and maybe he’ll call you back.”

How this humorous advert got here collectively

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The now-famous Jeep industrial.

In the FCA press launch, Francois stated “Magic first happened when I had the incredible luck to meet Bill in person a few years ago, and I knew then that he was perfect for Jeep. Because like Jeep, Bill is a free spirit, he intentionally seeks out ways to find adventure and live an extraordinary life.”

USA Today stories Francois and Murray as soon as attended the identical banquet and have overlapping social circles. Francois tried to pay money for Murray. He waited, waited, and waited. Eventually, Francois acquired maintain of him by mutual buddies.

Next, Francois wanted to pay money for some rights. Obviously, he wanted to get permission from Sony Pictures to “mirror” parts of Groundhog Day to create Jeep’s advert. In addition, he wanted to license the basic Sonny & Cher duet “I Got You Babe.” One of essentially the most well-known jokes in Groundhog Day revolves round that track.

The of us at Jeep went the additional mile (no pun meant) for this advert. They acquired different members of the Groundhog Day solid to look within the industrial. One of the solid members was Murray’s brother, Brian Doyle Murray.

What Jeep thinks of Bill Murray and vice versa

Bill Murray with Andie MacDowell in Groundhog Day | Columbia Pictures/Getty Images

Despite his issue reaching Murray, Francois nonetheless complimented him. “There’s just this sense of freedom in all he pursues. He will do things on his own terms…He’s adventurous. He’s original.”

Francois added “He never did a commercial, never intended to do one. But he did this one, which is a miracle.”

What does Murray consider all this? “This is my first commercial. I’m glad I did it with [Jeep]. And I’m glad that this is my last commercial, as well.”

Also see: Did Lady Gaga Call Out Jennifer Lopez & Shakira Before the Super Bowl?

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