From her uncharacteristically candid interview with Elle Magazine to the intensive promotion of her new line, Beyoncé ensured that her first collaboration with Adidas for her IVY PARK model was a smashing success.
The pop legend started teasing the intensive unisex line late final yr with gorgeous pictures and pictures of herself and varied well-known fashions carrying the deep purple and orange colours of the road.
As the Jan. 18 launch date for IVY PARK x Adidas approached, the promotion obtained much more insane. The Lemonade songstress despatched the road to just about everybody she knew. From her mother, Tina Knowles Lawson to Reese Witherspoon — everybody and their mother appeared to snag a magic orange field filled with the gathering. However, there was one celeb that Beyoncé could have ignored.
Inside Beyoncé’s IVY PARK x Adidas assortment
Though it bought out nearly as rapidly because it went reside, the “Crazy In Love” singer’s partnership with Adidas included every little thing from fitness center footwear to jumpsuits, cargo pants, tops, hoodies, clothes, biker shorts, coats, backpacks, and leggings.
“My team has worked hard with the Adidas team in bringing my vision to life for this first collection and I am grateful and proud,” Beyoncé stated in an announcement. “From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly.”
This is why Beyoncé’s IVY PARK x Adidas assortment is getting backlash
Though a lot of the IVY PARK x Adidas merch bought out inside minutes of it going surfing, it wasn’t precisely an ideal launch. Fans have been calling the “Formation” songstress out for the restricted sizes within the assortment. Clothing runs solely from an XS to XL.
One member of the Beyhive tweeted, “Incredibly disappointing that a woman who has made inclusion a part of her brand willfully excluded plus-size people from her athleisure line.” Another added, “I stan Beyoncé, but it’s disappointing to see that this collection only goes up to an XL, especially because Adidas recently started selling size-inclusive activewear as well.”
Beyoncé could have snubbed Kim Kardashian together with her IVY PARK x Adidas assortment
Though their husbands, JAY-Z and Kanye West had been as soon as like brothers, it’s no secret that Beyoncé and Kim Kardashian have by no means been shut. When the KKW Beauty mogul by no means posted an orange field on her social media pages — followers took it as an indication that she’d been snubbed. “The entire Hollywood is wearing Ivy Park except for Kim? Yikes,” one fan tweeted. “Why didn’t @Beyonce send @KimKardashian and [kylie Jenner] an ivy park box? That’s literally who you want promoting your brand. They have more followers than almost anyone. Same with [Selena Gomez] and [Taylor Swift] It just doesn’t make sense,” one individual requested. Another Beyhive member simply wished to be petty. “Lowkey, I wish Kim gets an Ivy Park box just so the TL can explode bc I enjoy chaos.”
It’s completely potential, Beyoncé despatched the KarJenners IVY Park packing containers and so they selected to not share them on social.