Verzuz has introduced out a few of the largest names within the music business — from Babyface and Teddy Riley to Rick Ross and a pair of Chainz. But do the artists really receives a commission for his or her participation in these battles? Find out extra about Verzuz right here.
What is Verzuz?
The brainchild of award-winning producers Swizz Beatz and Timbaland, Verzuz is a digital collection that sees two artists with comparable musical types group up for a pleasant head-to-head battle. But regardless of being marketed as a contest, it’s extra so a celebration of their musical catalogs, an outlet to spotlight throwback tunes, and a approach to convey individuals collectively.
Timbaland and Swizz Beatz instructed Variety that they got here up with the thought of the competitors collection just a few years in the past earlier than testing it out at Summer timeJam in 2018.
They took it to Instagram in April, when the coronavirus (COVID-19) had began to brush the world and compelled everybody inside with little to nothing to do. The producers themselves did the primary Verzuz battle after Timbaland challenged Swizz Beatz on Instagram.
“I loaded up my beat machine and called him out too,” Swizz Beatz mentioned, reflecting on the second Timbaland known as him out. “We went live, playing our best. The audience went wild in real-time, talking to us, responding to the tracks. Two hours after Tim called me out, Verzuz pretty much started.”
Verzuz matches which have occurred to date
So far, there have been over a dozen matches. Those battles have been between Alicia Keys and John Legend; Snoop Dogg and DMX; Babyface and Teddy Riley; Erykah Badu and Jill Scott; T-Pain and Lil Jon; and Nelly and Ludacris, amongst others.
The subsequent matchup is between former R&B rivals Brandy and Monica — a highly-anticipated lineup that followers have been asking for ever because the earlier days of Verzuz. It was introduced on Aug. 22 and is slated to go down on Aug. 24 at eight p.m. ET on Instagram and Apple Music.
In addition to the face-off between the “Boy Is Mine” collaborators, followers have additionally requested battles between pairs similar to 50 Cent and Ja Rule, Mariah Carey and Mary J. Blige, and Missy Elliott and Busta Rhymes. But no details about these potential lineups has been introduced on the time of this writing.
Does Verzuz pay?
From the appears of it, it doesn’t seem that artists receives a commission solely for his or her participation in Verzuz. But the platform nonetheless poses an enormous profit by exposing them to lots of of 1000’s of followers who tune in to observe the net battles.
Many of the artists who’ve engaged within the contests have reported dramatic will increase in streams after collaborating in them, as a lot as 300%, which might translate to income. Additionally, a few of them — like Erykah Badu — have additionally hosted occasions afterward for small charges, funneling tons of their followers and potential others over to their very own platforms.
So whereas they may see an instantaneous paycheck, Verzuz can positively result in earnings and far, way more.