Ashanti’s rise to fame was courtesy of a number of the largest collaborations within the early 2000s. With collaborations with artists like Ja Rule, Nelly, and Lloyd, it was nearly unattainable to activate the radio and never hear Ashanti on a hook.
One of the largest songs she was featured in was Fat Joe’s “What’s Luv.” The music is one in every of Joe’s most notable of his profession catalog. But, it seems that Ashanti’s label wrote the music with Jennifer Lopez in thoughts.
Fat Joe says Ashanti’s report label needed Jennifer Lopez as an alternative of her for “What’s Luv”
In the early 2000s, Ashanti was on the rise as the primary R&B singer to be signed to the all hip-hop label, Murder Inc. She was poised to turn into the princess among the many rap kings and the label’s main advertising plan for her concerned her being featured on different rapper’s songs. She’d already carried out a handful of options for her label mates and Fat Joe fought for her to look on “What’s Luv” after he says Ashanti’s label needed Lopez on the monitor
“Irv and Ja [Rule] called me and they woke me up at like 3 in the morning, and they said ‘Come down, we got a song for you,’ it was right after Pun passed,” he advised Ashanti throughout an Instagram stay chat. “They played ‘What’s Luv’ and you were on it and they was telling me, ‘This is for you and J. Lo, we want the Latinos on it.”
Ashanti was featured on the demo and Joe was so impressed that he opted to maintain her on it, regardless of the label wanting Lopez to maintain the Latino aptitude going. The ultimate reduce would characteristic Rule, Ashanti, and Joe.
How did Fat Joe and Ashanti’s “What’s Luv” do?
Putting Ashanti on the monitor proved to be the best transfer for Joe. At the time, each Ashanti and Lopez had been the rising queens of options in hip hop and R&B/pop. But Lopez was already an enormous star, so it gave Ashanti one other alternative as her star was on the rise due to her 2001 collab with Rule, “Always On Time.”
“What’s Luv” peaked at quantity two on the Billboard Hot 100 and remained on the chart for twenty weeks. The music was additionally a success internationally, making the charts in Australia, the UK, and Europe. It additionally reached primary on the Hot Rap Songs chart.
The music turned Ashanti’s second prime 10 single and helped to make her the primary feminine artist to concurrently have the highest two positions on the Hot 100 behind “Always On Time.”
“What’s Luv” was standard outdoors of radio because the music was featured on the soundtrack for the comedy movie Jwanna Man. Clips from the movie had been additionally integrated all through the music video, which was shot in Ashanti, Ja Rule, and Fat Joe’s hometown of New York.
The music video proved to be a serious hit on music video countdowns like MTV’s TRL and BET’s 106 & Park. The music remained standard even all through the next summer time, with Ashanti and Fat Joe carried out the music stay in the course of the 2002 MTV Spring Break festivities.