Flipkart shut down trend portal Jabong to focus solely on Myntra

by Jeremy Spirogis
India's cleanest city for 4th consecutive time

new Delhi: The e-commerce market is shutting down on Flipkart Jabong and the portal is now redirecting customers to the Myntra web site.

Walmart-owned Flipkart acquired Jabong in 2016 for $ 70 million, however noticed an almost 13 % drop in app downloads for the model in December 2019, media experiences mentioned on Wednesday.

Earlier in July 2019, Flipkart mentioned that it had began slicing a good portion of its advertising and marketing spend in Jabong and was redirecting its customers to Myntra by providing reductions.

According to experiences, the Myntra app noticed a 41.18 % enhance in downloads and a 31.87 % enhance in day by day energetic customers (DAU).

Flipkart acquired the style e-commerce platform Myntra in May 2014. <! –


Soon after the acquisition of Walmart in November 2018, Flipkart merged each Myntra and Jabong, giving 150 staff a job.

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