Following AMC Deal, Universal Is Partnering With Another Major Theater Chain

by Jeremy Spirogis
Following AMC Deal, Universal Is Partnering With Another Major Theater Chain

For these unfamiliar with what Universal and AMC hashed out, films from the previous studio solely must play for 17 days within the latter’s theaters, fairly than the standard 90 days. After that, Universal can present mentioned films, from each the primary Universal department and Focus Features, as PVOD leases, and AMC would obtain a share of that income. Universal’s association with Cinemark works equally, albeit a bit extra centered. Cinemark will play Universal and Focus titles opening upwards of $50 million on the home field workplace for 31 days, whereas films opening below $50 million solely play for 17 days.

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