GFriend has formally ended promotions for “Apple,” the lead single from their latest EP Song of the Sirens. Sowon, Yerin, Eunha, Yuju, SinB, and Umji launched the album on July 13, and the EP marked the Okay-pop group’s profitable transformation with a “vibrant witch” idea.
‘Song of the Sirens’ was a profitable EP
GFriend ended their promotion of “Apple” on Korean music reveals on July 26. Their ultimate music present efficiency for “Apple” befell on SBS Inkigayo. GFriend carried out in velvet outfits and showcased a strong witch aesthetic.
Throughout their album promotions, the group demonstrated their dramatic transformation, which appeared to go over nicely with followers. GFriend took house first prize at SBS MTV The Show, MBC Music Show Champion, and Mnet M Countdown.
GFriend additionally achieved excessive gross sales with Song of the Sirens. In the primary week of the album’s launch, Song of the Sirens bought 67,000 copies. In the U.S., the album peaked at No. 6 on the iTunes Top Albums chart.
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Within the primary 4 days of its launch, the “Apple” music video achieved a record-breaking 15 million views. To date, the music video has over 19 million views.
GFriend confirmed a brand new aspect of themselves with the EP
Song of the Sirens got here 5 months after GFriend launched their EP Labyrinth in February 2020. While Labyrinth informed the story of a woman torn up over a selection, Song of the Sirens continued the story and confirmed the lady questioning her choice.
Temptation was a powerful theme of the album, and GFriend confirmed the lady within the story was tempted by the selection she didn’t make. To assist inform this story, GFriend included a “vibrant witch” idea which differed from their previous ideas.
“Of course, we’ve shown how we’ve changed, we’ve shown how we’ve grown. But rather than these sort of incremental or smaller changes, we didn’t want a small change this time, we wanted something that everyone can say ‘Wow, that’s a dramatic transformation,’” Sowon mentioned on the media showcase for Song of the Sirens.
Sowon continued, “So we talked about this change with the members and the people at our label, and we had a lot of open discussions about this, and we all agreed that it was the time we could introduce this sort of change.”
GFriend grew as artists with ‘Song of the Sirens’
Successfully incorporating a “vibrant witch” idea will not be the one transformation the members of GFriend underwent for Song of the Sirens. The group additionally grew as artists as a number of members participated within the album-making course of.
Yuju, Eunha, and Umji all wrote lyrics for “Tarot Cards.” Umji and Yuju each labored on “Eye of the Storm” collectively; Umji wrote lyrics and Yuju performed a hand in composing the tune. For the lead single “Apple,” each Yuju and Eunha participated in composing and songwriting.
“We’ve always been open to the idea of change. Not only externally in terms of our appearance, but our participation in the music-making process as well. I think that’s the biggest change we’ve gone through,” Yuju mentioned on the media showcase. “Because we’re going through such a big change for this album, we really thought a lot about the details of how to interpret songs and how to express ourselves through our choreography.”