Making the Cut is the subsequent huge concept from Project Runway veterans Heidi Klum and Tim Gunn. 12 designers compete in style challenges world wide, and Amazon sells lots of their gadgets on-line. Klum says she got here to Amazon with huge concepts, they usually agreed to all however one among them.
Klum was on a Television Critics Association panel for Making the Cut on Jan. 14. Even she couldn’t imagine what Amazon agreed to, so the one “nay” didn’t actually trouble her. Making the Cut is now streaming on Amazon Prime with new episodes streaming Fridays.
‘Making the Cut’ is larger than Heidi Klum’s final present
Project Runway was filmed for Bravo and Lifetime. Amazon produces reveals on a a lot grander scale than these cable networks.
“When you have a bigger budget — thank you Amazon — you get to go to Paris, and you get to go to Tokyo,” Klum mentioned. “Because also, real designers, that’s what they do. They travel the world and they go to amazing places and they see things and then they come back. They honed all that in and then it changes in what they create and spit out.”
Amazon was the one community that supplied ‘Making the Cut’ digital storefronts
Klum mentioned she, Gunn and the producers shopped Making the Cut round to all of the majors. Amazon is the one streaming service that comes with a gross sales infrastructure. The probability to promote the clothes featured on the present was one other huge plus.
“For the first time, finally our audience can shop,” Klum mentioned. “It’s a win/win situation I feel like for everyone. That was very important for me that we’re gonna go with a company, such as Amazon, versus other companies, in order to have that component for these designers, because that was never possible before. You see something, you want it, but you can’t have it. So here, you have a winning look every week and people can buy it around the world.”
‘Making the Cut’ designers don’t solely design for Amazon
Amazon provides Making the Cut a platform to promote a few of their designs, however they’re not working for Amazon. The contests will give them an opportunity to assume outdoors the field, and do one thing comparatively mainstream.
“For each fashion show we do an unconventional kind of free-for-all, design whatever you want and also like a look that can be sold on Amazon,” Klum mentioned. “We have a retailer there. It’s referred to as Making the Cut Store. So every designer for each style present needed to create two seems to be, one the place they may actually go for it and the opposite one that’s truly actually wearable. We’re additionally making an attempt to cost it $100 or much less for every profitable look.”
The one concept Heidi Klum had that was too huge for Amazon
Amazon agreed to movie world wide and promote the garments Making the Cut contestants designed. There was just one concept they nixed, so Klum let it go.
“They said, ‘Think big,’ and we’re like, ‘Okay airplane’ and they were like, ‘No, not that big,’” Klum mentioned. “Because then you think like, ‘Oh we could design on the airplane when we’re flying from country to country. Instead of them sleeping on the plane, why are they not designing things?’”
Making the Cut doesn’t have a mile excessive design membership, however Amazon did comply with a grand prize for the winner.
“I was like, “Million dollars for our winner?’ ‘Yeah, we can do that.’” Klum mentioned.