How Does Marvel Studios Decide Which Movies to Make? Kevin Feige Finally Explains

by Jeremy Spirogis
President of Marvel Studios Kevin Feige at San Diego Comic-Con

Looking again on cinema historical past, the emergence of the Marvel Cinematic Universe might be thought of a turning level for the trade. Love them or hate them, Marvel Studios movies have remodeled the character of blockbuster storytelling. Suddenly, each studio was dying to get its arms on an interconnected shared universe of its personal.

Yet, regardless of Universal’s ill-fated Dark Universe or Warner Bros.’ unsteady MonsterVerse, the MCU continues to thrive. Eleven years in, Avengers: Endgame grew to become not solely the most important MCU hit so far however the highest-grossing home launch ever. But with such a roster of characters to attract from, how does Marvel resolve who to convey into the MCU although?

President of Marvel Studios Kevin Feige at San Diego Comic-Con
President of Marvel Studios Kevin Feige at San Diego Comic-Con | Alberto E. Rodriguez/Getty Images for Disney

The ground-breaking ambition of the Marvel Cinematic Universe

In the MCU’s early days, that rationale was fairly clear. Marvel had bought off the rights to its hottest characters. So Spider-Man, the X-Men, and the Fantastic Four — amongst others — have been off the desk. So as an alternative, Marvel Studios set its sights on The Avengers.

Long earlier than Robert Downey Jr. grew to become Tony Stark, an Iron Man film was in growth. And that now-famous post-credits scene teased the potential of one thing extra. With the characters that they had left, Marvel shaped started to develop movies for Hulk, Thor, and Captain America. Of course, that finely threaded needle gave delivery to a phenomenon in 2012.

From that time on, Marvel Studios started to take possibilities. Phase 2 of the MCU blended extra obscure titles like Guardians of the Galaxy and Ant-Man in with sequels to established hits. And that strategy finally grew to incorporate characters like Doctor Strange, Black Panther, and Captain Marvel. Marvel even struck a deal to convey Spider-Man into the MCU.

Kevin Feige sheds a lightweight behind the scenes of the MCU

With seemingly limitless viewers goodwill to attract from, Marvel Studios might apparently do no flawed. Audiences have been prepared to simply accept a speaking tree and a hero who aligned himself with bugs. So what standards then would Marvel use to resolve which tasks to provide subsequent?

In a current Q&A on the New York Film Academy, Marvel Studios head Kevin Feige addressed precisely that. While he mentioned the decision-making course of “can vary,” Feige did reveal the big-picture considering concerned behind the scenes.

“Sometimes you’re choosing the title hero, you’re choosing which main character or main team you want to bring to the screen,” he mentioned. “And oftentimes, as you’re making and developing the movie, [asking], ‘Who will come into it? Who will fit into it?’”

Fans shouldn’t be stunned to find Marvel Studios takes such a constructing block strategy to the MCU. After all, the movies’ capability to effortlessly feed one story into one other has lengthy been their sturdy go well with. This convergence of plot threads is, in fact, what made Avengers: Infinity War and Avengers: Endgame so satisfying for audiences.

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Here’s who Marvel Studios is bringing to us subsequent

Now a complete period of the MCU has been closed off. So in some ways, the longer term could be a clean slate. Heroes like Captain Marvel, Black Panther, and Doctor Strange will little question graduate into lead roles. But Marvel is sustaining a concentrate on contemporary blood as effectively.

The subsequent few years will see the cosmic Eternals be a part of the franchise in addition to the long-awaited Black Widow prequel. Marvel may also introduce characters like Moon Knight, Ms. Marvel, and She-Hulk on Disney+. Then, in fact, we have now 2021’s Shang-Chi and the Legend of the Ten Rings, a movie Feige mentioned has been within the queue for some time.

“We’ve needed to make [Shang-Chi] for a very long time. We need to make a film with a 98 % Asian forged.” he advised the New York Film Academy. “And then you definately discuss, as you develop the film, what different heroes are you able to convey into it, in case you want them? And within the case of Black Panther [in Captain America: Civil War], it was the best factor that ever occurred.”

We already know Shang-Chi will (re-)introduce audiences to the Mandarin. But Feige’s feedback point out the movie might additionally mark the big-screen debut of some shocking Marvel characters too. Given the MCU’s historical past of slipping in surprises, we wouldn’t anticipate something much less.

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