It’s Kind of a Funny Story How Chip and Joanna Gaines Landed Their Own Television Network

by Jeremy Spirogis
Chip and Joanna Gaines

Many followers take into account Chip and Joanna Gaines undisputed royal couple of HGTV. Unlike so many actuality present stars, the previous Fixer Upper hosts by no means anticipated to develop into tremendous well-known. Their large reputation was simply as surprising for Chip and Jo because it was for everybody else.

But America rapidly fell in love with this Texas duo together with their brood of kids, their dreamy Texas farmhouse, and their lovely on-screen chemistry. Fixer Upper grew to become the most well-liked present on the community with the Gaines household inspiring legions of copycats. Suddenly, all of us wanted shiplap and subway tile, stat.

And now they’re shifting on to greater and higher issues. How precisely did Chip and Joanna go from having a success present to controlling a whole community? The reply isn’t what you’d anticipate.

Chip and Joanna Gaines
Chip and Joanna Gaines | Roy Rochlin/FilmMagic

Chip and Joanna Gaines made the troublesome determination to cancel
‘Fixer Upper’

Fans had been completely devastated when the Gaineses introduced
they had been canceling their hit house renovation present on HGTV. They didn’t say it
on the time, however Chip and Joanna had been additionally nervous that their determination would
imply the tip of their newfound careers. As it turned out, that they had nothing to
fear about — simply shy of two years after the final episode of Fixer Upper,
this couple is extra well-known than ever.

The couple decided
to stop filming
to focus extra on their household. “We gave all the things we had
to this present — the attractive properties and people candy households — however this simply
felt like the best time to catch our breath for a bit,” Joanna mentioned throughout an
interview with People.

Network executives assumed the Gaineses wished more cash

The story of desirous to deal with household sounded good on the
floor. But rumors started circulating that Chip and Joanna had been secretly feuding
with the community over contract negotiations gone bitter. They assumed that the favored
hosts wished more cash. And they weren’t the one ones.

David Zaslav, CEO of HGTV’s mother or father firm Scripps Network,
had the identical suspicions. “Like everybody, he initially thought more cash.
‘What’s the expertise settlement?’” Chip defined throughout an interview with Inc.
“And we had been like, ‘You know, none of those things are what we’re interested by
debating.’”

Zaslav got here up with the concept for Magnolia Network

There was no method HGTV was letting Chip and Jo go and not using a struggle. During their assembly, Zaslav took a tour of the Gaineses’ retail outpost Magnolia Market and began asking pointed questions on what impressed them and what they wished sooner or later. After going again to brainstorm along with his staff for a bit, Zaslav returned to Waco with an enormous proposition.

It was the community government who got here up with the concept of changing DIY Network with a contemporary, new creation. Joanna requested what Zaslav envisioned for programming, and he instantly put the ball again in her courtroom. The CEO replied, “The question is, what do you want?”

Magnolia Network received’t be ‘Fixer Upper’ 2.0

Fans are desirous to see what’s in retailer on the brand new Magnolia Network, which is at the moment scheduled to launch in October 2020. But one factor it received’t have is an actual duplicate of the previous hit, Fixer Upper.

In truth, not one of the confirmed reveals have something to do with house renovations. Home on the Road is a docuseries following Chip and Joanna’s favourite band, Johnnyswim, as they navigate life on tour as a band and two small children. Joanna can also be internet hosting an as-yet-unnamed cooking present. The most not too long ago introduced present, Growing Floret, focuses on natural farming.

We can’t wait to see what Magnolia Network shapes into.

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