Movie Theater Chain CEO Discusses Challenges Facing Smaller Theaters, Describes ‘Safe Environment’ For Patrons

by Jeremy Spirogis
Movie Theater Chain CEO Discusses Challenges Facing Smaller Theaters, Describes ‘Safe Environment’ For Patrons

We’ve acquired just about nothing however optimistic suggestions [from the patrons]. I believe there’s a notion that there’s going to be individuals throughout one another, type of considering again to after they went to the films to the times of outdated. That simply isn’t the case. I believe that we’ve carried out a wonderful job of reopening and spacing and the whole lot. … The thought is, it’s a secure setting. We, as an business, have to work to speak that higher. I’ll say, in our explicit case, there’s some individuals saying, ‘Well indoor air…,’ and I’m like, ‘Well, hey, we added 50 to 100% more fresh air into the building. We’re utilizing the next diploma of [MERV] filter that eliminates all of the particles within the air.’ We actually do take this severely, and it truly is a secure setting. And candidly, it truly is like the times of outdated, the place when you get into the auditorium, you escape. You simply let the whole lot unfold, and I believe all people wants that now. And getting out of the home, let’s face it, I believe we’ve spent a bit of bit an excessive amount of time in the home. Going out in a secure setting, experiencing new films and content material, is a good choice.

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