Netflix’s Marriage Story Is Headed To Theaters, But Not How You’d Think

by Jeremy Spirogis
Netflix’s Marriage Story Is Headed To Theaters, But Not How You’d Think

The movie goes to obtain a major enhance in its theatrical exhibition, however there’s one fairly large catch you’ll should work round: this spherical of silver display motion for the movie is just occurring in China.

The large cause that Marriage Story is definitely being launched into Chinese theaters is as a result of the nation’s regulators have banned Netflix from working inside their nation. So somewhat than passing the nation by fully, the streaming big is in talks with distributor Road Pictures to promote the theatrical rights for a area particular rollout.

A present favourite within the scrum of awards season titles, Marriage Story was proven theatrically within the United States, in addition to in different international locations, in a restricted launch. It was significantly restrictive within the US, contemplating Netflix and the foremost theater chains in nation have been in a long run standoff pertaining to the window of theatrical exclusivity.

It’s an unlucky set of circumstances, nevertheless it actually suits somewhat properly into Road Pictures’ business mannequin, as the corporate has made a reputation off of importing large pageant and status favorites like Capernaum and Cold War, and turning them into large hits in China.

It’s a method that THR’s report bolsters with some chilly onerous numbers, as Capernaum specifically made $50 million in its Chinese launch, whereas the movie solely racked up $1.6 million in its North American launch. Should that kind of luck maintain up, there’s a shot that Netflix’s funding in Marriage Story would possibly repay dividends.

Even extra attention-grabbing is the likelihood that ought to Marriage Story’s launch window go properly, there’s the potential for Netflix to associate with Road Pictures’ distribution home extra often sooner or later. There’s even an opportunity that each corporations may associate on particular tailor made merchandise that may wind up as Netflix Originals on the streaming facet, but in addition function Chinese blockbusters in a territorially restricted theatrical launch.

The twin components of profitability and status are within the image, and if this movie hits prefer it ought to, there’s no telling what’s in retailer for Netflix’s theatrical future in 2020 and past. We’ll see quickly sufficient, as Marriage Story is trying to open in Chinese theaters in some unspecified time in the future in February.

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