Prince Harry and Meghan Markle’s Instagram Guru Is Now Working for Prince William and Kate Middleton

by Jeremy Spirogis
Prince Harry Meghan Markle

Prince William and Kate Middleton are taking a web page out of Prince Harry and Meghan Markle’s guide. The Duke and Duchess of Cambridge have simply employed the Sussexes’ former social media coordinator, David Watkins, in a bid to offer their Instagram account a lift. The hiring is the newest transfer within the couple’s rumored competitors with the Sussexes, who’re beginning their new lives in Los Angeles.

Prince Harry Meghan Markle
Prince Harry and Meghan Markle | Chris Jackson/Getty Images

Inside Prince Harry and Meghan Markle’s Instagram success

In 2019, Harry and Meghan, Duchess of Sussex, employed Watkins to
handle their Instagram account. According to The
, an inside supply claimed that the couple aimed to “conquer
the world” via social media and felt like Watkins was excellent for the

“Harry and Meghan wish to conquer the world and so they wish to
do it via the prism of social media to essentially join with their
followers,” the supply dished. “David is the right particular person to assist
them do that: his superb video expertise and visionary images have already
been wiser praised by the Sussexes’ followers.”

Watkins, a former skilled hockey participant, is a self-described
sports activities fanatic who has competed in marathons and an Ironman. He additionally claims to
be a advertising and marketing fanatic, which is why the Sussexes employed him once they
launched their Instagram account.

Harry and Meghan launched their very own Instagram, Sussex Royal, within the spring of final yr. The couple had been utilizing the Kensington Royal — which was launched by Prince William, Kate Middleton, and Prince Harry — account and rapidly reached a million followers.

With the Sussexes now not part of the royal household, they’re
not allowed to make use of their titles anymore. This contains their fundamental model, Sussex
Royal, which formally went inactive beginning March 31.

Prince William and Kate Middleton rent Watkins

Meghan Markle and Prince Harry let go of most of their royal staffers final month and are managing their very own Instagram account in the intervening time. Keen to offer their social media presence a lift, William and Kate, Duchess of Cambridge, simply employed Watkins to work his magic.

Watkins lately up to date his LinkedIn profile to indicate that he’s now the top of Digital Communications & Social Media for TRH The Duke & Duchess of Cambridge.

Before hiring Watkins, Prince William and Kate used the identical workforce
that Buckingham Palace employed for his or her social media accounts.

Kensington Palace has not commented on William and Kate’s plans
for social media. There isn’t any telling if Watkins will give the couple’s
Instagram a lift, however royal watchers are satisfied {that a} rivalry is brewing

A take a look at the royal household’s greatest Instagram rivalry

When Prince Harry and Meghan began their Instagram account in
April of final yr, they reached a million followers quicker than anybody
anticipated. At the time, royal specialists believed they might simply eclipse William
and Kate’s followers inside a month or two.

But that by no means occurred. Instead, the Cambridges and Sussexes have been in a decent race for probably the most followers, with Harry and Meghan staying at a detailed second. Whenever the Sussexes catch up, each accounts stay very shut in followers.

The proven fact that Harry and Meghan haven’t surpassed William and
Kate in followers has sparked quite a few theories. According to Cosmopolitan,
this contains the concept William and Kate are shopping for followers and that
Instagram promoted Kensington Royal greater than Sussex Royal.

The royal household beforehand shut down stories that they
manipulate their social media stats. At this level, we can not say for positive what
is occurring, however the numbers are somewhat suspect.

Prince Harry and Meghan Markle make one other Instagram tweak

A day earlier than their exit grew to become official, Harry and Meghan posted a closing message on their Sussex Royal account, which has now develop into inactive. But earlier than the 2 launch their new account, they made yet another tweak to Sussex Royal.

The Sussexes simply disabled feedback on the entire posts
related to Sussex Royal. The transfer deleted all earlier feedback, so followers
can not see something they wrote over the previous yr.

The couple has additionally modified which accounts they observe. Harry and
Meghan now solely observe three accounts, all of that are related to
optimistic and uplifting stories.

Prince Harry and Meghan Markle are at present dwelling in LA. Sources say the couple is eying a home in Malibu, the place they’ll arrange their new base in North America.

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