Sonja Morgan from The Real Housewives of New York City had lastly inked a deal to promote her way of life model. The Bravo star inked a deal final yr with Century 21 malls to hold her clothes. Her large announcement was featured on the truth sequence and it not too long ago aired on TV. However, the retailer not too long ago introduced they have been closing down all their shops inflicting one other roadblock for Morgan.
What occurred with the Century 21 deal?
Morgan burst onto RHONY flashing her luxurious way of life to viewers method again in season 3. Throughout her journey on the truth sequence, followers have seen how she’s been attempting to launch her model. Morgan has been near advertising and marketing a toaster oven, an alcoholic beverage line known as Tipsy Girl (like SkinnyGirl), and most not too long ago a clothes line.
The TV character had been the brunt of jokes for years as she had not dropped at market most of her concepts. Although Morgan had had a group since 2014, throughout season 12 of the sequence she had a good greater mission. Morgan revealed she was working with Century 21 malls and so they have been desirous about carrying her trend line. This was a chance to develop her business and develop her assortment even additional.
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By the tip of the season, Morgan had signed the deal and even threw a celebration to rejoice the milestone.
Everything was shining vibrant for Morgan till this yr when the pandemic hit. The financial turmoil has been devastating to retail shops and Century 21 filed for chapter in September. In addition, the corporate notified the general public that they’d shut all of its shops.
Sonja Morgan reacts to retailer closing
When Century 21 broke the information of their chapter, RHONY followers shortly considered Morgan. Since most have seen her journey and course of, they felt the ache that the entrepreneur can be feeling.
After studying the information, Morgan mentioned that she had been in talks with different retailers however had “felt safe” with Century 21. She was disillusioned that she wouldn’t be capable to fulfill all of the plans she had in retailer because the Chief Lifestyle Officer.
“I was going to be helping people at this point in my life — that’s what I was looking forward to,” she advised Page Six. “It was going to be soul food to make me feel better on a day-to-day level. It was not just about raising millions. I was just going to go on a day-to-day level with Century 21, and help people with a $500 shopping spree.”
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News of the shuttering left Morgan upset that she shouldn’t be even planning on setting foot on the retailer earlier than it closes down fully.
“I can’t even bring myself to do that,” Morgan added.
For now, Morgan should shift her efforts into possibly discovering different venues to distribute her clothes. Fans know she is a resilient lady and she’s going to proceed to achieve success in business.
The second a part of The Real Housewives of New York City Season 12 reunion continues on Thursday at 9 p.m. ET on Bravo.