Shabana Azmi helps Commonwealth NGO in curbing violence& |  Photo Credit: Instagram
The Commonwealth Secretariat has launched a brand new marketing campaign to deal with the alarming rise in home and sexual violence in the course of the Covid-19 pandemic.
Bollywood actress Shabana Azmi, who’s supporting the marketing campaign, stated in a video message: “Violence towards ladies and ladies is a pandemic that destroys households, communities, and economies.
“For far too lengthy, society has not carried out almost sufficient. For far too lengthy, individuals have stated it’s a non-public matter of blame the sufferer or stated she will need to have carried out one thing to deserve it.
“My name is Shabana Azmi, I’m a film and theatre actress from India. And I say no more. No more shame. No more blame. No more excuses. Join me in taking the pledge ‘Commonwealth Says NO MORE’.”
The Commonwealth Secretariat and the NO MORE Foundation launched the marketing campaign. The launch was held at a particular digital occasion on Wednesday, which was attended by representatives and advocates from throughout the Commonwealth nations, representing almost one-third of the world’s inhabitants.
The ‘Commonwealth Says NO MORE’ marketing campaign got here at a time when organisations throughout the globe have seen calls to hotlines for victims of abuse and demand for help providers rise by 25 per cent to 300 per cent in the course of the Covid-19 lockdowns.
Even earlier than the pandemic, one in three ladies internationally have been overwhelmed or sexually abused inside their lifetime, making it a number one explanation for dying in ladies and ladies.
Besides Shabana Azmi, different celebrities who joined the marketing campaign included Kiribati President Taneti Maamau, Antigua and Barbuda’s Governor-General Rodney Williams, New Zealand’s former Prime Minister Helen Clark, British singer and Royal Commonwealth Society’s Ambassador Geri Horner, UN Deputy Secretary-General Amina J. Mohammed, Pakistani actress Mahira Khan, Ghanaian actress Joselyn Dumas, British actor Colin Salmon and Australia actor Ryan Johnson.
Commonwealth Secretary-General Patricia Scotland, talking on the launch of the portal, stated: “It is indisputable that while the virus will pass one day, for many women, the ever-present threat of violence will remain. Covid has emphatically exposed just how urgently we need a cure to flatten the rising curve of domestic and sexual violence. Business-as-usual is not an option.”
The digital portal offers easy-to-use instruments and sources to assist governments and community-based organisations strengthen their efforts to help victims of home and sexual violence and people in danger.