It appears that the saga between Taylor Swift and Scooter Braun hasn’t completely run its course. On November 16, 2020, Variety reported that Braun had offered Swift’s masters for her first six albums for a whopping $300 million. This comes solely 17 months after Braun paid the identical worth to buy Big Machine Label Group, which was Swift’s house label for her first six albums: Taylor Swift, Fearless, Speak Now, Red, 1989, Reputation.
Naturally, this sale brought about tons of hypothesis amongst Swifties. Some puzzled if Swift and Braun had miraculously come to an settlement and the folklore artist had managed to buy her masters outright. Others questioned if the sale meant that Swift was now not planning to re-record her masters as she initially deliberate to do. Seeing all of the dialog, Swift took to her Twitter web page to clear issues up.
Taylor Swift shares that she’s begun re-recording her masters by way of Twitter
After sharing that Braun wouldn’t promote her masters to her with out an ironclad NDA, Swift shared that she would proceed to re-record her masters for her first six albums. The “my tears ricochet” singer added that she was really having fun with re-recording her previous works and promised followers that she had numerous particular surprises in retailer for them.
“I have recently begun re-recording my older music and it has already proven to be both exciting and creatively fulfilling,” Swift revealed. “I have plenty of surprises in store. I want to thank you guys for supporting me through this ongoing saga, and I can’t wait for you to hear what I’ve been dreaming up. I love you guys and I’m just gonna keep cruising, as they say.”
Critics predict how the ‘folklore’ artist will entice followers to purchase the newer variations of her albums
In addition to the letter for her followers, Swift additionally included a letter to the brand new homeowners of her masters. She shared that whereas she knew that re-recording her masters would lower the worth of her authentic masters, it was her “only way of regaining the sense of pride I once had when hearing songs from my first six albums and also allowing my fans to listen to those albums without feelings of guilt for benefitting Scooter.”
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But simply what surprises does Swift have in retailer for followers? In addition to Swift masking her older songs with a extra mature voice, customers on Oh No They Didn’t are already predicting how Swift could entice her followers to purchase her newly recorded masters and help them over the previous ones. “[The masters will come] with diary entries of how it felt to ~revisit certain songs and the growth she feels after signing each one,” one person wrote, predicting Swift’s plans. “The pain of having to stop midway sometimes because she remembers being that young, vulnerable girl and how she wants to tell that girl to be strong. Be true. Be herself.”
Can Swift get corporations, radio stations, and so on. to help the brand new renditions of her songs over the previous ones?
But getting her followers to buy and take heed to new variations of her songs was by no means going to be a difficulty for Swift. Swifties are thought of to be an excessive fan base and have been backing Swift since her feud with Braun started. The actual problem for Swift will likely be getting corporations, radios, commercials, and so on. to facet along with her and play the brand new variations of her songs over the older ones. But one other person believes that Swift’s followers will remedy this challenge for her as properly.
“Swifties will keep methodical records of companies that use her old recordings in advertisements and organize boycotts of those companies once Taylor re-records,” one particular person shared, predicting how Swift might get the final giggle in opposition to Braun. ‘This will change into big information as a result of swifties have that type of energy and can accuse these corporations of hating girls. At that time, corporations will use the re-recordings to keep away from the dangerous press. No different artist or fanbase might get away with this however Taylor will discover a method to win like all the time. Feel free to screenshot this post.”
Will the singer have the final giggle in opposition to Scooter Braun?
It will likely be fascinating to see if both of those predictions come true. But one factor we’d be prepared to wager cash on is that we’ve not but heard the final of this ongoing feud between Swift and Braun.