The 2020 American Music Awards aired on Nov. 22, and Taylor Swift ended up taking house the award for Artist of the Year. While Swift gained the highest prize of the night time, she didn’t settle for the award in particular person. Instead, Swift despatched in a recorded speech and revealed she couldn’t attend the awards present as a result of she is busy re-recording her first 5 albums.
Why Taylor Swift is re-recording her albums
When Swift started her profession, she signed with Big Machine Records which was based by Scott Borchetta. With the label, she produced her first six albums: Taylor Swift, Fearless, Speak Now, Red, 1989, and Reputation.
Instead of re-signing with Big Machine Records when her contract was up, Swift signed with Universal Music Group which might enable her to personal her grasp recordings. Borchetta offered Big Machine Records to Scooter Braun in June 2019, and Braun acquired the masters to Swift’s first six albums.
In November 2020, Swift was capable of start re-recording her first 5 albums. By releasing the re-recordings, Swift can acquire again her masters and presumably cut back the worth of the originals.
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She is presently re-recording her albums
At the 2020 AMAs, Swift gained Artist of the Year. For her acceptance speech, she recorded a video message for her followers to thank them for voting for her.
She additionally instructed followers that the rationale she was not current is as a result of she is re-recording her albums, saying:
“Oh hey guys, thanks a lot for this! This is a fan-voted award, which implies a lot to me. You guys have been past great all of the years of my profession however particularly this one after we’ve been thus far aside. We haven’t been capable of see one another in live performance, however I nonetheless really feel actually linked to you thru the music and your response to folklore and all of the methods during which your creativeness honored that album. I simply love you a lot and I’m actually, actually fortunate due to you. The motive I’m not there tonight is I’m truly re-recording all of my outdated music within the studio the place we initially recorded it. So it’s been wonderful, and I can’t wait so that you can hear it however have an ideal night time! I really like you a lot and thanks, thanks, thanks, thanks, thanks, thanks, thanks, guys.”
Scooter Braun offered Taylor Swift’s masters
On Nov. 16, it was reported that Braun offered Swift’s music masters to an funding fund for over $300 million. The funding fund was later revealed to be Shamrock Holdings.
After the sale was made public, Swift revealed a letter on Twitter with a number of allegations towards Braun. In the letter, Swift alleged that Braun wouldn’t take into account discussing promoting the masters to Swift except she signed a non-disclosure settlement first.
“My legal team said that this is absolutely NOT normal, and they’ve never seen an NDA like this presented unless it was to silence an assault accuser by paying them off. He would never even quote my team a price. These master recordings were not for sale to me,” Swift wrote.
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Swift additionally instructed followers that Braun refused to promote to Shamrock Holdings except the funding fund agreed to not let Swift know of the acquisition earlier than it was full.
“This was the second time my music had been sold without my knowledge. The letter told me that they wanted to reach out before the sale to let me know, but that Scooter Braun had required that they make no contact with me or my team, or the deal would be off,” she wrote within the letter.
Following the sale, Swift refused to associate with Shamrock Holdings as Braun nonetheless earnings off of the unique masters. She ended the letter stating she was transferring forward with re-recording her masters, and due to Swift’s AMAs speech followers know Swift is nicely underway with re-recording her first 5 albums.