Taylor Swift Was Called Out for ‘Ripping off’ a Black-Owned Retailer’s Design and Changed Her ‘Folklore’ Cardigan

by Jeremy Spirogis
Taylor Swift during the Sundance Film Festival on January 23, 2020

Taylor Swift made followers very pleased with the shock launch of her eighth studio album final week. With the drop got here a brand new video, new CDs and vinyl, and a ton of merchandise. Again, thrilling stuff for followers. But a type of objects was referred to as out by a Black-owned retailer for its design. 

Taylor Swift during the Sundance Film Festival on January 23, 2020
Taylor Swift in the course of the Sundance Film Festival on January 23, 2020 | Mat Hayward/GC Images

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Swift dropped a shock album on July 24

Swift introduced on her social media on July 23 that, in lower than 24 hours, she’d drop her subsequent album. It’s been a bit over a yr since her final album, which is before anybody anticipated one other full-length album from the artist. Plus, folklore (the album) is just not the kind of music Swift has achieved in recent times. 

So total, it was an important reward for followers of Swift. Between the significant lyrics and the attractive new video for “Cardigan,” she delivered loads. However, the design for the cardigan seen within the video — and that Swift was promoting — was a bit too just like one other design that already existed. 

A Black-owned retailer referred to as out Swift’s comparable design 

Amira Rasool, founder and CEO of style retailer The Folklore, shared on Instagram that Swift’s design “ripped off” her firm’s emblem. The situation was that Swift’s emblem on the cardigan stated “the folklore album,” and it matched The Folklore’s emblem. The manner the phrase “the” was positioned was similar to The Folklore’s. 

“Based on the similarities of the design, I believe the designer of the merch ripped off my company’s logo,” Rasool shared on Instagram. “I am sharing my story to bring light to the trend of large companies/celebrities copying the work of small minority-owned business owners. I am not going to let this blatant theft go unchecked.”

Rasool informed InStyle that she was “shocked” at first, however had seen the tales of massive firms taking designs or “ripping off” smaller, Black-owned companies particularly. “I just couldn’t believe that it was happening to me,” she stated. 

While she shared that she finds it “hard to believe” that Swift’s staff didn’t see The Folklore and its design on Google, she doesn’t blame the singer outright. 

“Clearly Taylor didn’t find The Folklore and make this sketch,” Rasool stated. “But at the end of the day, Taylor is the one who’s profiting off of it. This is her team. So it’s up to her to make it right.”

Swift’s staff despatched out a press release confirming that they’re altering the merchandise

After Rasool posted that on July 24, when the album dropped, Swift’s staff did amend the difficulty. E! News reported on July 29 that Swift’s representatives shared a press release that they had been going to alter the brand so it now not infringed on The Folklore’s present design. 

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“Yesterday, we were made aware of a complaint that the specific use of the word ‘the’ before ‘folklore album’ on some of the folklore album merchandise was of concern,” the assertion stated. “Absolutely no merchandise using ‘the’ before the words ‘folklore album’ has been manufactured or sent out.”

It went on to notice that they notified people who ordered the cardigan, or some other merchandise that may have had this design, concerning the change. 

“I commend her team for recognizing the damage it caused to our brand,” Rasool stated in a press release to InStyle. “I recognize that Taylor has been a strong advocate for women protecting their creative rights, so it was good to see her team is on the same page. It was a great first step and we are in conversation right now with Taylor’s team about the next steps to make this situation right.”

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