Techno, the worldwide premium smartphone model, has launched its new marketing campaign #FINDTHENEWYOU, following a technique for the effectively being of its stakeholders. The marketing campaign is creatively partaking, maintaining them engaged and motivating them apart from entertaining their clients, staff and channel companions amid a nationwide lockdown imposed by the federal government to combat the Kovid-19 epidemic. .
Activities beneath this marketing campaign embody hack-splurging, #FINDTHENEWYOU contests and techno protections, permitting individuals to make artistic use of their time and break the monotony of work at home. <! –
In addition, it permits them to discover a collective goal to help the federal government in combating the epidemic.
Commenting on these initiatives, Mr. Arijit Talapatra, CEO, Transion India stated, "This epidemic has deprived us of our regular normal routine, yet it is up to us to follow government regulations and differentiate ourselves It is important to keep busy with work and other activities. People are staying at home and trying to cope with these unprecedented situations. #FindTheNewYou Chale Through digital initiatives like H, we have tried to encourage and inspire people and our employees with an attractive option. This option is to help them get creative and find a new personality in 'New You'. Also, as responsible citizens of India, we want to help the government in the fight against this epidemic. Therefore, 'Khelge tu , Jitega India 'The idea behind launching the Techno Rakshax game with Slogan is to keep our consumers busy, as well as give them a chance to contribute to the PM Cares Fund in the fight against Kovid-19. A responsible brand As our priority and main issue is to use our capacity and practical knowledge to find ways and means to support our people, users and government Intended for. "
Techno has reached out to its stakeholders with a artistic pictures hack and contest by means of 'hack-splicing'. It teaches and conjures up them to creatively use their on a regular basis environment and qualities to take high quality images, in order that skilled photographers might be present in them. This artistic, academic video marketing campaign has acquired great response and over a 3-week marketing campaign, it has reached over 108 million customers throughout its community and has garnered over 50 million views. Not solely this, it has additionally acquired greater than 650 contributors.
'Techno Rakshaks' is a WAP-based recreation that permits individuals to play in addition to the opportunity of elevating funds within the Prime Minister's War Fund to combat Kovid-19. But gamers won’t pay for this, however for each ten factors they rating, Techno will contribute 1 rupee to the PM Cares Fund on their behalf.
Consumers won’t should obtain third-party functions to entry the sport, it may be performed on any browser. Participants should login utilizing their Facebook profile or they will additionally play as a visitor. To rating within the recreation, gamers should swipe and kill the lethal coronavirus. The recreation might be performed any variety of occasions and there’s no restrict.
Techno has launched a number of partnerships to supply meals to low-income communities affected by the outbreak of coronovirus. Through its alliance with Zomato Feeding India and 100+ Channel Partners, Techno is distributing ration kits to assist over 60,000 individuals throughout India.