The 1 Thing Brands Secretly Love About Partnering With Cardi B

by Jeremy Spirogis
Cardi B posing at a fashion event

Cardi B is a rapper with a giant angle and it actually will get her a lot of followers. But she additionally has loads of manufacturers competing to signal her to an promoting marketing campaign.

Why achieve this many corporations wish to work with Cardi B? Is it simply due to her large viewers or is there another secret to her success?

The reply is extra sophisticated than it appears.

Why manufacturers love working with Cardi B

Cardi B posing at a fashion event
Cardi B | Raymond Hall/GC Images

Cardi B went from being a struggling teen within the Bronx to a millionaire rapper in just some years. A number of that success is due to her inform it like it’s angle. She doesn’t appear to have a filter on her mouth, however many individuals discover that refreshing.

When it involves promoting partnerships, manufacturers love her fully trustworthy picture. They wish to work with Cardi B as a result of they know she’ll make it her personal.

Over the previous couple of years, Cardi B has constructed a internet value that’s estimated to be between $12 million and as excessive as $24 million, however not all of that revenue comes from right here music. A big share of that comes from promoting partnerships. Cardi B has labored with manufacturers like Pepsi, Lyft, Steve Madden, Fashion Nova, and most just lately, Reebok.

Like lots of different manufacturers, the rapper’s courageous, in your face angle is precisely what drew Reebok to Cardi B.

According to a press launch from Reebok, as reported by PopSugar, Cardi B was the right star to launch their new Aztrek “dad” sneaker.

“She’s broken every mold that superstars are supposed to fit into — and she’s reached the top by following nobody’s path but her own,” Reebok mentioned of Cardi B.

Because they imagine she’s a “fearless individual,” Reebok mentioned Cardi B matches proper in with their model and picture. “Reebok has a longstanding legacy of nonconformity,” the model mentioned, “whether it’s creating the first workout shoe exclusively for women or putting bold-faced expletives and fresh-faced hip hop stars in its big ad campaigns in the early ’00s.”

Cardi B can drag manufacturers into drama

Although she will draw a big viewers, manufacturers might wish to watch out about signing with Cardi B. The identical fearless angle that’s so enticing may drag manufacturers into drama.

In 2018, the feud between Cardi B and fellow rapper Nicki Minaj turned ugly on Twitter, dragging two manufacturers together with them.

Diesel and Steve Madden have been drawn into an argument between the rappers about who was provided promoting campaigns first. While the 2 rappers fought it out on-line, the model CEOs stepped in and tried to set the file straight.

Unfortunately, they solely ended up making the argument worse. In one case, Steve Madden was even known as a liar.

When Minaj claimed that she had turned down a proposal from Madden a number of occasions earlier than Cardi B began working with the model, Madden tweeted from their official account, “@NICKIMINAJ you can’t turn down an offer that was never made. #StopLying.”

But that comment didn’t end up too properly for Madden. Minaj had proof that the corporate had requested her to do a collaboration in 2015. “@SteveMadden thought I was lying you dumb f—k. You, Irv & Gee Roberson came to my house in MALIBU BEGGING me to do the deal. I said no,” she tweeted together with a video interview the place the matter was discussed.

Steve Madden later tried an apology and tried to again out of the argument. Unfortunately, the injury was already finished.

Cardi B creates huge gross sales for manufacturers

Despite the drama that Cardi B has triggered for some corporations, she may help create a profitable marketing campaign. There’s little question that she has an enormous viewers behind her they usually’re longing for her opinion on merchandise. When the rapper teamed up with Fashion Nova, the road instantly bought out.

And it’s not simply manufacturers that Cardi B can promote efficiently. When the rapper visited the nation of Nigeria, she promoted the gorgeous tradition, and pure assets, introducing it to an viewers that in any other case wouldn’t have recognized it from wherever else.

According to Pulse: “Cardi B did more for Brand Nigeria than Mohammed, the presidency and successive administrations and state governments have done since independence in 1960.”

Cardi B is unquestionably a gorgeous celeb for manufacturers to work with, and he or she will get outcomes. As lengthy as they’re capable of calm her daring angle (however then, that’s additionally what individuals love!), promoting campaigns with the rapper might be very profitable.

Leave a Comment