The trend of online shopping in India has increased rapidly and people of small towns are also buying goods from Amazon and Flipkart. However, the new year is going to be quite challenging for these companies as Mukesh Ambani-represented Reliance has prepared a plan to enter the e-commerce business after making a foray into the telecom world. <! –
The company is preparing to enter the e-commerce market in Diwali next year. This can give a tough competition to the already market dominated companies Flipkart and Amazon.
Preparation for entry into grocery segment in Diwali
According to Forrester senior analyst Satish Meena, Reliance adopts a discount-based strategy in whatever sector it invests. He is expected to enter the grocery segment by Diwali next year. Although the deadline is not fixed, but they are going to make a tremendous entry.
Flipkart, Amazon will face challenge
Reliance Retail's entry into the online retail sector is going to be challenging for Amazon and Flipkart as Mukesh Ambani's great company is in a position to change the direction of the entire market. Reliance Retail operates 10,415 stores in 6,600 cities of the country. There are 500 million footfalls in these stores every year. In such a situation, it has the full capacity of online operations in the whole country. Reliance Retail has already launched the BITA version of the food and grocery app for its employees and its testing is going on.