The Kardashian-Jenner Sisters Fight So People Will Talk About Them More — and it Works

by Jeremy Spirogis
Kim Kardashian West and Kourtney Kardashian

When the going will get powerful, the Kardashians get . . . into cat fights? Lately, it looks like the sisters have been at one another’s throats, and that is very true on the subject of episodes of Keeping Up with the Kardashians. These inside struggles and dramatic sibling rivalries appear to be growing in frequency and depth, so what’s actually happening? 

Are the sisters actually rising aside and having a tougher time coping with each other? Could this simply be a advertising and marketing ploy that’s designed to maintain followers tuned in when the present’s scores and plot strains are lagging? Fans are satisfied it’s the latter. What’s extra, they’re additionally satisfied that it’s working. 

Fighting has all the time been a part of ‘KUWTK’

Kim Kardashian West and Kourtney Kardashian
Kim Kardashian West and her sister Kourtney Kardashian | Marc Piasecki/GC Images

KUWTK has adopted a household filled with siblings with very totally different personalities for greater than a decade. Of course, there are going to be some conflicts. The Kardashian-Jenner sisters actually grew up in entrance of the digital camera, and each teenage spat and rivalry was a chance to maintain followers within the present. 

Even little issues — like Kylie Jenner refusing to lend sister Kendall a gown to put on to an occasion — generally tend to show into moments of excessive drama.

Of course, extra severe disputes have come up between the sisters as nicely. This is particularly true as they’ve grown up into their very own grownup lives and have the added pressures of motherhood, careers, and marriages to navigate on high of their household drama. 

Recent episodes have targeted on fights with Kourtney Kardashian 

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The sibling battles have taken a flip for the more serious in current months. Loads of this drama has targeted on Kourtney Kardashian, who has butted heads with sisters Kim and Khloe.

The supply of the drama has been Kourtney’s (lack of) participation on the present. Khloe and Kim really feel like they’re left to choose up the slack and fill the time whereas Kourtney avoids opening up about her life to maintain followers invested. 

Even although Kourtney has since introduced that she’ll be stepping again from the present, the strain doesn’t seem like over — not less than not on the subject of the newest season.

The Season 18 promo featured Kim and Kourtney getting right into a bodily altercation as they scream at each other. Clearly, the present isn’t shying away from their dispute, and a few followers suppose that it’s truly only a ploy to get extra viewers. 

The fights appear to be maintaining folks

Whether the fights themselves are real or not, it’s clear that they’re getting used as a draw to maintain the viewers engaged. In a Reddit thread on the subject, commenters opened up about their emotions over the present creators’ resolution to showcase this sort of battle. 

One commenter steered that it wasn’t technique long-term. “Lets say someone was a Kourtney fan and she was OK with Kim. Now she still likes Kourt, but started hating Kim. Who wins? NO ONE. In the end literally NO ONE wins in this narrative because all of their audience are in the SAME FANBASE,” a person named Cleo_su wrote.

Their level about splitting the fan base is an efficient one. While it might quickly maintain folks tuned in to the present, what’s the last word value? If folks begin grouping their fandom round explicit sisters, it might result in fewer viewers over time. 

Still, nobody can deny that the technique is working. Even this Reddit post concerning the issues with the concentrate on combating proves that it’s an efficient approach to get folks speaking concerning the present.

The fights — actual or staged — have gotten the household the excitement and a spotlight that drives their whole model. For that cause, it’s possible that they’ll proceed to characteristic closely on the present.

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