Keeping Up With the Kardashians premiered in 2007 and shortly propelled the Kardashian household to superstardom. While many individuals know the story of how the Kardashians grew to become well-known via their actuality present, not everyone seems to be conscious of why they even selected to movie KUWTK within the first place. In truth, there was one necessary motive why the Kardashian household wished their lives to be proven on TV.
The Kardashians wished to movie a actuality present to advertise their clothes shops
Before the Kardashians had been actuality TV stars, they had been only a non-famous household in California. Some of the members of the family ventured into the style business by proudly owning clothes shops.
In 2003, Kourtney Kardashian and her mother, Kris Jenner, determined to open Smooch, a youngsters’s boutique. Then, in 2006—a 12 months earlier than KUWTK premiered—the Kardashian sisters opened a extra high-end retailer referred to as Dash.
When they had been approached by E! to movie a actuality present, the household determined to do it to be able to promote their shops.
In 2015, Kim Kardashian advised Variety, “When the opportunity for our TV show came about, I wanted to do it to bring attention to our stores.”
Meanwhile, Khloé Kardashian revealed to Harper’s Bazaar in 2016 that she was initially hesitant about filming a actuality present. However, she was satisfied when the producers allowed her to movie her work at Dash.
The Kardashians now personal different varieties of companies
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The Kardashians not personal Smooch and Dash. Smooch was closed in 2009 whereas Dash went out of business in 2018.
However, the Kardashians are personal far more profitable companies. For instance, Kim is the founding father of the make-up firm KKW Beauty in addition to the shapewear model SKIMS. Both of those have made her the wealthiest member of her household.
Meanwhile, Kourtney owns the life-style model Poosh whereas Khloé owns the clothes model Good American. Their youngest sister, Kylie Jenner, who was solely a child on the time of the present’s premiere, now owns a profitable make-up model as effectively—Kylie Cosmetics.
‘KUWTK’ has principally been about drama and scandals within the household
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Although the Kardashians use KUWTK to present followers some unique peeks into their companies, the present principally focuses on the drama and scandals surrounding the household.
For instance, romantic relationships are sometimes featured on the present. Kourtney and her ex-boyfriend, Scott Disick, had many ups and downs that had been documented by the cameras. Kim’s marriages to Kris Humphries and Kanye West have been seen on KUWTK as effectively.
The household additionally makes use of the present to handle scandals within the media. For instance, after Kim discovered herself concerned in a traumatic theft incident in Paris in 2016, she later shared with KUWTK viewers how the expertise vastly affected her. Similar, final 12 months, Khloé was concerned in a highly-publicized scandal after her boyfriend, Tristan Thompson, cheated on her with household friend Jordyn Woods. The present utilized this occasion to get scores and hooked viewers in.