The Real Reason Kat Von D Stepped Down From Her Eponymous Makeup Brand

by Jeremy Spirogis
Kat Von D in all black holding a microphone

Tattoo artist Kat Von D has by no means precisely been a watered-down movie star. She has rocked a really daring look and angle ever since she first burst onto the scene nicely over a decade in the past. Her business ventures span from LA Ink , to a vegan shoe line, to varied musical initiatives, along with her beloved line of bestselling make-up being her most notable enterprise up to now. Still, Von D not too long ago walked away from the corporate, promoting her shares and relinquishing management of the make-up model. While she gave an in depth rationalization for her departure, many followers have questioned if her many controversies additionally performed a task in her massive determination.

Kat Von D in all black holding a microphone
Kat Von D | Tommaso Boddi/Getty Images

Kat Von D’s make-up line is massively standard

Kat Von D was already a presence in popular culture when she established her make-up line within the mid-2000s. Featuring cruelty-free merchandise (Von D is an outspoken vegan), packaging designs drawn by the tattoo artist herself, and long-lasting formulation, the road launched to nice fanfare. Fans beloved the merchandise and eagerly bought signature objects such because the inky black tattoo eyeliner and the matte liquid lipsticks. Eventually, the road expanded to incorporate full-coverage foundations, setting powder, concealer, and a contour palette. 

The make-up line was extremely private for Von D, and she or he admitted that she “painstakingly micro-managed” the creation of your complete product line. In mid-January 2020, Von D abruptly introduced she could be stepping away from her make-up firm and offered all of her shares to the sweetness conglomerate Kendo. The announcement got here as a shock to her followers, though Von D expressed that her prospects would expertise a seamless transition and that the standard of the road wouldn’t undergo within the slightest.

Why did Kat Von D step away from her make-up firm?

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This previous yr has been one among nice change for me. As lots of you already know, I gave beginning to my lovely child boy, launched my vegan shoe line, and am now busy prepping to launch my lengthy awaited album within the Spring, adopted by a global tour! As a lot as I want I might stability all of this, on high of continuous my make-up line, it has turn out to be clear to me that I simply can’t do the whole lot on the most capability. It’s arduous to confess this, since I’ve at all times stated “You can do everything and anything.” But I don’t suppose admitting one’s limits is a nasty factor. With that stated, I’ve determined to promote my shares of the model, turning it over to Kendo, my companions for the previous 11 years. This was not a simple determination, however after cautious consideration, I made a decision I needed the make-up line to proceed to thrive and develop, and I imagine Kendo is primed to just do that. The transition for you, my loyal prospects, shall be seamless. In order to keep away from any confusion with such an enormous change, Kat Von D Beauty will take a second to rebrand itself, so you’ll begin noticing the change from KatVonD Beauty to KvD Vegan Beauty. I’d prefer to thank my beloved followers+followers who supported my imaginative and prescient to create a model that stood for compassion, true artistry, and challenged fashionable beliefs of magnificence — most of which I by no means might relate to. I used to be capable of create a make-up line that made outsiders like me really feel like we have now a spot on this “beauty” world, and gave myself and others the instruments to precise ourselves in our personal distinctive approach, whether or not it was embraced by the bulk or not. And I simply couldn’t have accomplished any of this with out you! Lastly, thanks for understanding+respecting my selection, because it was a troublesome one to make, however one I’m pleased with regardless, and am assured that the workforce will proceed the KvD legacy! Here’s to many, many extra years of KvD Vegan Beauty!

A post shared by (@thekatvond) on Jan 16, 2020 at 8:33am PST

In her assertion, Von D defined she was stepping away from her make-up line with the intention to concentrate on being a mom to her one-year-old son in addition to persevering with to develop her vegan shoe line and work on her budding musical profession. Von D is getting ready to launch her debut album and plans to observe up the album’s launch with a global live performance tour. Still, the announcement left rather a lot unsaid, and plenty of followers are questioning if there’s extra to the story. 

Kat Von D isn’t any stranger to controversy

For over a decade, Von D has been dogged by claims she is anti-Semitic. The rumors began in 2010 when she was courting bike aficionado Jesse James. James was photographed in a Nazi hat and doing a Nazi salute; though Von D was not sporting related gear, she was caught within the crossfire nonetheless. A number of years after these rumors, she launched a lip coloration titled “Selektion,” a phrase that’s now taboo in Germany as a consequence of its associations with the Holocaust. Von D has denied the rumors and firmly states that she is accepting of all individuals and all religions. Still, some critics aren’t satisfied.

When Von D was pregnant along with her son Leafar in 2018, she raised much more eyebrows when she claimed she didn’t plan on vaccinating her son. Legions of individuals publicly opposed Von D’s determination, flooding her social media pages with indignant feedback. Ultimately, Von D went again on her authentic plan and vaccinated her son, however so far as lots of her followers have been involved, the injury was accomplished. 

While the explanation Von D gave for promoting her make-up firm shares could be simply as she says, there’s probably a wealth of different causes behind her determination. It’s attainable she is making an attempt to distance herself from any future controversies with the model and is uninterested in incurring the wrath of the general public. 

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