If you’ve caught any headlines about The View lately, you most likely know the present has had one thing of a revival. After a little bit of a tailspin in 2014 (following the Jenny McCarthy experiment), the viewers returned to match late Barbara Walters-era scores numbers in 2018.
Whether you credit score the present’s return to political subjects, a greater mixture of co-hosts, or elevated citizen engagement following the 2016 election, The View’s scores energy can’t be denied. And many took observe when The Gray Lady referred to as it “the most important political TV show” in 2019.
But that begs the query: Who are the two.5-to-Three million viewers taking within the present each day? As with most daytime TV, the viewers positively skews older. And a fast dive into the scores reveals how few viewers below 50 watch the present.
The majority of ‘The View’ viewers is over 55
The View has all the time featured youthful co-hosts, starting with Debbie Matenopoulos, who was 22 when she joined the forged for the present’s 1997 premiere. However, although younger forged members get their say, the present started with the 68-year-old Walters (its creator) because the dominant power.
For most of this previous decade, Whoopi Goldberg, 64, and Joy Behar, 77, have served because the present’s guiding voices. And lately Whoopi and Behar have been talking to viewers of their age group. In June 2018, when The View was averaging 2.77 million viewers, solely 322,000 have been below 50.
If you take a look at the numbers in the important thing 25-54 demographic, they appear slightly stronger (454,000). However, that leaves 83% of the present’s viewers within the age group of 55 and over. In 2019, these numbers dropped throughout the board.
While the general numbers in mid-November 2019 nonetheless seemed robust (nearly 2.6 million per present), the share of 25-54 viewers dropped to under 15% (380,000 viewers). As for 18-49 viewers, that determine dipped to 275,000. So it’s secure to say The View doesn’t cater to a younger viewers.
Older viewers watch essentially the most TV total
While The View attracts a principally older viewers, that’s not totally different from cable information audiences — or tv usually. In early 2019, main applications like Hannity (Fox News) and The Rachel Maddow Show (MSNBC) averaged round Three million viewers with below 20% of the viewers aged 25-54.
Overall, the older the age group, the extra time they spend watching tv. In 2019, Nielsen launched its Total Audience Report that confirmed seniors (65+) watching a median of seven hours of TV per day. As for the 25-54 demo, the quantity clocked in slightly below 6 hours.
Obviously, retirees have extra time to look at TV, so these numbers gained’t shock many. In the case of The View, timing can also be an vital issue. Viewers who can tune in to a program that airs at 11 a.m. on weekdays actually gained’t achieve this at their day job.
So does the Times’ evaluation that The View is the nation’s “most important political TV show” maintain up with these figures in thoughts? That relies upon. It actually reaches a big viewers in a medium principally watched by older viewers. For those that flip to TV for politics, it’s actually a key a part of the dialog.
Also see: ‘The View’: Alexandria Ocasio-Cortez Wins Over the Audience Facing Down Meghan McCain