The Weeknd Is Throwing an Interactive TikTok Concert for His ‘After Hours’ Album

by Jeremy Spirogis
The Weeknd

With in-person occasions canceled, artists are bringing their skills on-line to entertain followers. The Weeknd is likely one of the newest to supply music lovers the chance to soak up the present from dwelling.

After releasing his latest album After Hours in March, he frolicked on the interview circuit explaining the aesthetics and which means behind the mission. Now, The Weeknd is giving followers a method to see and really feel the vitality of his music in a digital, artistic format.

The Weeknd
The Weeknd | Phillip Faraone/FilmMagic/Getty Images

The Weeknd’s ‘After Hours’ scored excessive in streams and evaluations

On March 20, The Weeknd dropped his fourth studio album, instantly clinching the highest spot on Billboard upon its debut. At the time of its launch, it was essentially the most profitable album of 2020, garnering greater than 200 million streams in its first week and greater than 440,000 gross sales.

Fans liked it and are maintaining the numbers up this summer season. Rolling Stone’s evaluation in contrast After Hours to The Weeknd’s earlier works, and famous it has his signature sound throughout it.

The journal praised the mission: “That vocal finesse is all over the album, and it reminds us that Tesfaye is easily one of the most gifted singers of his generation, able to do for the forlorn cokeover what Al Green did for love and happiness.”

Many of the album gross sales had been bundled with tour tickets, however resulting from COVID-19, The Weeknd postponed the dates till 2021. In the meantime, there’s another.

Get prepared for an immersive digital live performance for ‘After Hours’

TikTok and The Weeknd are partnering as much as ship “The Weeknd Experience,” a digital actuality live-streamed musical occasion. According to a press launch from TikTok, it is going to be an interactive occasion for followers that features XR expertise making it an “immersive experience.”

Through TikTok’s first-of-its-kind digital musical expertise, you’ll be captivated and suspended in house whereas The Weeknd invitations you into the superior insanity of his world, as seen by his personal eyes. In addition, followers can have the prospect to work together with The Weeknd all through as he takes viewers on an epic After Hours journey.

The present is free, however proceeds raised from merchandise gross sales will likely be donated to Equal Justice Initiative, a company dedicated to lowering harsh jail sentences and mass incarceration.

How to look at The Weeknd’s TikTok live performance

So, when is the massive day? The Weeknd Experience goes down on Aug. 7 at 5:30 p.m. PST/8:30 p.m. EST through live-stream on TikTok’s official account. Fans might want to entry TikTok, because the present will broadcast from throughout the app. RSVP by visiting Wave VR’s hyperlink right here.

According to TikTok, followers are in for a deal with. “TheWeekndEXP will gather everyone from all walks of life to create legendary memories through a combination of featured hashtag challenges, creative effects, and a must-see experience.”

Previously, Wave hosted digital actuality concert events for singers reminiscent of John Legend and Tinashe. Here’s a pattern of what they’re doing beneath.

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The Weeknd is encouraging his followers to join the present and merchandise will likely be obtainable for buy from Aug. 6 to Aug. 10. If you’re a fan, observe him on social media or RSVP to make positive you don’t miss out on the free After Hours get together.

RELATED: The Weeknd’s New Album Sees Successful Release Amid the Coronavirus Pandemic

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