TikTok Star Adam Ray Okay Reveals How He Came Up With His Viral Character Rosa

by Jeremy Spirogis

As coronavirus-related lockdown drags on, an increasing number of individuals are turning to the app that has change into a Gen-Z favourite, with a purpose to move the time. TikTok is social media app that enables customers to share movies as much as 60 seconds lengthy. TikTok has created teen stars like Charli D’Amelio, who went viral for dancing (or making up their very own dances) of their movies. But for Adam Ray Okay, it was one thing fully distinctive. The comic, whose actual title is Adam Martinez, has racked up hundreds of thousands of followers together with his TikTok movies by appearing out scenes as his character Rosa. Who is Rosa, and the way did Martinez give you the concept for the now-infamous character?

The brand of the social media app TikTok | LIONEL BONAVENTURE/AFP by way of Getty Images

TikTok’s Adam Ray Okay on his iconic character Rosa

Martinez lately sat down with Paper journal to debate his rise to fame by way of TikTok. As the publication reported, “no matter what social media feed you scroll, Okay’s Rosa videos have been disseminated there as clips and reaction videos.” So, even in the event you’re not on TikTok, it’s doubtless you’ve seen Rosa on Instagram or Twitter. What was Martinez’s preliminary introduction to TikTok?

“I had downloaded the TikTok app and I was just scrolling, doing my thing. I wasn’t really thinking of making my own content,” Martinez admitted. But, he ended up getting “inspired.” Pulling from childhood, he know that, in a approach, “everybody knows this Rosa character and I felt that she had been forgotten about.”

The TikTok creator believes a giant key to Rosa’s success was the truth that she was so “familiar” to so many individuals.

“Even if you didn’t grow up with somebody like her, you know how she is,” Martinez defined. “She’s predictable in an unpredictable way.” He expanded on that notion in one other interview with Insider:

Rosa is simply any individual that everyone occurs to know, whether or not it’s by faculty, by a friend, they only all have met any individual like her. So I believed, ‘why don’t I simply carry her again and let her shine?’

What else can the TikTok star do with Rosa?

When requested if he would do one thing “more long form” than TikTok movies, resembling “a Rosa sitcom,” Martinez stated he would. He did have a few circumstances, nonetheless. Martinez advised Paper:

I might simply should make certain that I put my all into it, which I already do with my content material. …. as a result of generally brief comedy skits don’t do very well when it turns to episodes or complete exhibits for them. But I really feel if I put sufficient creativity and sufficient thought into it, I can make one thing occur like that.

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Overall, he’s excited to broaden into different platforms–“especially other streaming services,” he defined. Martinez advised the journal:

… I really feel like she deserves to have her title within the mild. She was a daring character that everyone simply loves. And in the event that they don’t, they study to like her. So I really feel irrespective of the place you place her, she’s going to do very well.

As Insider reported, the TikTok star has already expanded right into a YouTube channel–and a collab with YouTube sensation Jeffree Star. However, he’s in no rush.

“I’m gonna take my time with her,” Martinez advised the publication. “Quality over quantity. I feel like I have to take my time, get a good video, and once it’s out, it does well.” The TikTok star has a relaxed–however targeted perspective about his character Rosa.

“She’s poppin’,” he stated. “So I’m just gonna keep doing her and see where it takes me.”

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