Travis Scott’s Biggest Brand Collaborations Include McDonald’s, Nike, and Others You Probably Never Knew About

by Jeremy Spirogis
Travis Scott at Rockets Game

Travis Scott is an authorized celebrity, with fame, wealth, and musical success that only some can compete with. He’s had a bunch of musical success over the previous couple of years, which has led to spectacular partnerships with a few of the greatest manufacturers on this planet. All of this work has ballooned his web value and allowed the rapper to bask in a few of the finer issues in life, together with a $23 million mansion in Los Angeles.  

Although Scott is thought globally for his hit information akin to “Sicko Mode,” “Antidote,” and “Highest in the Room,” he’s additionally grow to be well-known for his excessive profile collaborations with main firms. On Sept. 8, Scott kicked off a month-long partnership with fast-food chain McDonald’s, but it surely’s removed from his just one. He’s additionally labored with the likes of Nike, Fortnite, Reese’s Puffs, and Helmut Lang, amongst others. 

Take a have a look at a number of of Scott’s most notable model partnerships through the years.

Travis Scott’s first meals collaboration was really with Reese’s Puffs

Although many would assume Scott’s 2020 McDonald’s collaboration was his first foray into the meals business, it was really a partnership he had with Reese’s Puffs in 2019 that holds that title. For this collaboration, the General Mills cereal model offered limited-edition cereal packing containers, bowls, and spoons on his web site for $50, and even hosted a pop-up occasion in Paris. At the occasion, Scott hosted a meet-and-greet and signed packing containers of cereal for followers. 

Fans had been additionally capable of buy the cereal in supermarkets throughout the nation.

Scott hosted a digital streaming live performance on ‘Fortnite’ through the pandemic

In early 2020 when the COVID-19 pandemic first struck, manufacturers had been scrambling to determine learn how to keep afloat. While many companies that thrived off of stay leisure struggled to take care of the sudden shutdown, others pivoted to the digital area to proceed participating clients.

In April 2020, Scott partnered with the insanely-popular online game Fortnite to host a digital live performance. The live performance was an enormous success, with over 12.three million concurrent customers attending the present, in response to Sportskeeda.

Travis has launched a number of unique sneakers with Nike

RELATED: Travis Scott Wants You to Buy His Chicken McNugget Body Pillow, and Here’s Why You Should Too

Anyone that is aware of Scott is aware of he has a factor for trend and sneakers. Specifically, he loves his Jordans, and might continuously be seen carrying the Retro Jordan 1s. As destiny would have it, he signed an endorsement take care of Nike in 2017 and has gone on to recreate a few of Nike’s most iconic footwear together with the Air Force 1, Jordan 1, Jordan 4, Jordan 6, and the Dunk, in response to GQ. 

Scott nonetheless collaborates with Nike in 2020, with one among his most up-to-date releases being the Air Max 270 “Cactus Trails.”

The ‘Astroworld’ rapper partnered up together with his hometown Houston Rockets 

Travis Scott at Rockets Game
Travis Scott at Houston Rockets recreation | Photo by Tim Warner/Getty Images)

There’s no place like residence, and Scott has by no means been afraid to embrace his hometown of Houston. He always shouts out the Texas metropolis in his songs, and his magnum opus, Astroworld, is definitely impressed by the now-defunct Six Flags Astroworld that he frequented as a baby. Things got here full circle for the rapper when he started a partnership with Houston’s NBA group, the Rockets, in 2020. 

In Feb., the group hosted an official Travis Scott bobblehead giveaway at one among its video games, and up to now did a t-shirt giveaway as properly. 

Travis Scott made historical past together with his McDonald’s collaboration

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In presumably his greatest deal but, Scott launched a partnership with McDonald’s on Sept. 8. His take care of the large fast-food chain features a customized Travis Scott meal, new uniforms for McDonald’s staff, a redesigned McDonald’s emblem, and a ton of unique merch obtainable on Scott’s web site. 
Among the standard merch gadgets obtainable are t-shirts, shorts, pants, hats, jackets, and socks, nonetheless, Scott additionally presents intriguing merchandise akin to rugs, a steel lunchbox, a lunch tray, a tie, a basketball, a jersey, and—most curiously—a Chicken McNugget physique pillow. 

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