Kim Kardashian West is far more than a actuality TV star. She is a mom, spouse, future lawyer, and businesswoman, having launched a number of business ventures solo or together with her household, together with her profitable make-up line KKW.
In September of final 12 months, she launched one more business all her personal, her shapewear line, SKIMS. Originally named “Kimono Solutionwear,” Kardashian pivoted after critics accused her of cultural insensitivity. Controversy apart, Skims is up and operating, and celebs like comic and actress Amy Schumer are in love.
What is Skims?
Skims major product traces include shapewear or what Kardashian West calls “solutionwear” designed for our bodies of all sizes and shapes. Products embrace shorts, bras, underwear, and bodysuits designed to assist wearers look extra slim and comely whereas nonetheless feeling comfy.
Customers can store by assist stage and select gadgets from a variety of skin-toned colours.
Skims additionally affords loungewear, of which the comfortable knitwear assortment is extraordinarily well-liked amongst some movie star followers. Glee’s Lea Michele posted carrying hers on Instagram with the caption: “Finally got my hands on a pair of @skims they are so cozy! I’m never taking this off!” Jessica Alba shared an identical sentiment, and even Chrissy Teigen posted a selfie in her cozy put on.
Many gadgets on the location are so well-liked that they’re at the moment out of inventory, with the promise to be restocked once more my March 23rd.
Amy Schumer posted a shout out to Kim Kardashian West and Skims on Instagram
Amy Schumer’s posts on social media are very often real, heartfelt, and showcase her oddball humor. She has been very open about her struggles by way of IVF and a tough being pregnant whereas sustaining her sense of (typically self-deprecating) humor.
The mom of 1 posted a photograph of herself carrying nude Skims shorts below a white t-shirt leotard with the caption: “YEEZY” in daring letters, adopted by, “@kimkardashian @skims. I am here and I will walk the runway.”
Kardashian West was elated by the shoutout, reposting it to her personal Instagram story with the caption “I love her!!!!!!! @amyschumer.”
Skims had its runway debut again in February when fashions have been bussed to a New York City Nordstrom. They strutted into the shop in matching black bob wigs main some information shops to name them “Skims clones.” The exhibiting was dramatic, with round two dozen fashions piling onto a stage, mixing in with matching mannequins. They held statue nonetheless for a number of minutes till Kardashian West appeared to greet followers and the press.
What different celebrities are falling in love with Skims?
Skims is receiving shout outs and selfies from every kind of celebrities. The different Kardashian and Jenner sisters, after all, have every been exhibiting their assist by posting selfies within the gadgets. Kendall Jenner, the mannequin of the household, even seems amongst different fashions in Kardashian West’s Skims story assortment. Selena Gomez additionally posted a selfie in a Skims bodysuit writing, “Legit so freaking comfortable.”
According to People, the model is changing into utilized by many celebrities as a part of their preparations for varied crimson carpet struts. Celebrities akin to Rebel Wilson (Pitch Perfect), Saoirse Ronan (Little Women), Regina King (If Beale Street Could Talk), and Zoey Deutch (The Politician) have been all mentioned to be sporting merchandise from the sculpting shorts to the tonal physique tape beneath their robes.
Comedian and creator Chelsea Handler did issues a bit otherwise, carrying her innerwear as outerwear. She posted a video operating alongside the seaside on her Instagram in a nude Skims ensemble. Her caption learn: “I’ve always wanted to run on a beach naked, and now with @skims, I finally can.”
Later she posted a flashback to that day with a shoutout to Kardashian West: “I’ve been told this is what’s known as a thirst trap @kimkardashian am I doing this right? #tbt”
Kardashian West didn’t reply, however many followers commented that Handler did, actually, do it proper.