Why Beyoncé Chose Maroon, Orange, and White once the Colors of Her Ivy Park X Adidas Collection

by Jeremy Spirogis
General view of shoppers as Beyonce

The queen of pop music songs and Pride Rock is currently the queen of athleisure clothes. Beyoncé Knowles-Carter dropped her Ivy Park x Adidas products during January 2020, offering orange, maroon, and white once the primary colors. Here are a few lover responses to Beyoncé’s shade choices for the Ivy Park x Adidas collection.

General view of shoppers as Beyonce's Ivy Park collection goes on sale at TopShop
General view of consumers as Beyonce’s Ivy Park collection continues on purchase at TopShop | Stuart C. Wilson/Getty Images

Beyoncé first-created Ivy Park in 2016

This musician keeps by herself hectic with some various endeavors. She recently voiced the smoothness Nala in Disney’s photo-real adaptation of The Lion King, earning a Golden Globe and Grammy nomination.

In 2016, she developed her very own garments range, Ivy Park, which became available at merchants like TopShop. The business owner then worked with Adidas, taking a unique variation of Ivy Park to fans around the world. She launched this cooperation in 2019, compliment of several iconic photos on Instagram.

Ivy Park and Adidas collaborated on an assortment, which dropped during January 2020

Earlier in 2019, Beyoncé announced a reimagined type of Ivy Park, coming with a collaboration with Adidas. The Ivy Park x Adidas collection dropped during January 2020, that includes giant PR plans and a hectic pre-sale.

“My team has worked hard with the Adidas team in bringing my vision to life for this first collection and I am grateful and proud,” Beyoncé stated in a news launch. “From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly.”

This collection included hoodies, shoes, clothes, and devices, all featuring exactly the same three colors — burgundy/maroon, orange, and white. Within various hours of the launch, the complete collection out of stock online, leaving some services and products just for sale in choose shops. Because their initial Ivy Park collection ended up being mainly white and black colored, some followers wondered the reason why the singer find the colors of those services and products.

Why did Beyoncé select orange, maroon, and white because of this collection?

In true Beyoncé fashion, the singer have not formally done interviews to advertise this garments range. As a result, followers can simply speculate the reason why Beyoncé dedicated to these three colors for Ivy Park’s relaunch.

Some fans believed that it can be because orange, maroon, and white are usually “gender-neutral” colors, causeing the collection much more comprehensive. Others provided which they performedn’t such as the color mixture of the collection but, needless to say, if Beyoncé claims it really works, it works.

“I love the things I got. I wasn’t planning to buy anything I wouldn’t wear regularly. The maroon and orange combo is not cute to me. If everything was that colorway, I would‘ve slept through the release. But, of course, I’m more interested/excited because it’s Beyoncé,” stated one Twitter user.

“Beyoncé really did something with that maroon and orange color combo. I love matching colors and stuff and I never would’ve thought those two colors blend perfectly together,” another Twitter user wrote.

Music by Beyoncé, including her recently-released record along with Disney’s photo-real motion picture, The Lion King: The Gift, can be acquired on Spotify, Apple Music, Tidal, and a lot of major online streaming systems.

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