Why Did Rick Ross Name His Record Label Maybach Music?

by Jeremy Spirogis
Rick Ross performs onstage

Rick Ross is not only a rapper, however he’s additionally the pinnacle of a giant document label. He’s the founding father of Maybach Music Group, a label which has launched the careers of movie star rappers like Meek Mill and French Montana.

Like many issues in hip hop, the title of his label has quite a lot of symbolism and which means behind it. Maybach is a German luxurious automotive model that’s well-known for making some actually high-end, and costly, automobiles. Unsurprisingly, that’s precisely the kind of imagery that Rick Ross needs Maybach Music to convey.

A fast take a look at Rick Ross’ profession

Rick Ross performs onstage
Rapper Rick Ross | Aaron J. Thornton/WireImage

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Unlike many rappers, Ross’ rap profession didn’t begin that early. In reality, he labored as a corrections officer lengthy earlier than he began his music profession. His profession solely took off when he launched a single in 2006 referred to as ‘Hustlin’.’ He was 30 years outdated by that point, which is considerably older than what many rappers are once they begin out within the business.

Despite his age, his profession took off fairly shortly. He signed with Def Jam Records and he launched two profitable albums with them. Then, in 2009, he began Maybach Music Group, or MMG, and he began releasing his songs by way of MMG. Eventually, his cope with Def Jam ended, and he obtained different distributors to work with MMG. 

Through making profitable albums, rising his document label, in addition to working in different business ventures, Ross is now value about $40 million. With this degree of cash, he’s been capable of stay a life that he as soon as dreamed of. 

Why Rick Ross named his label Maybach Music

As Ross mentioned to MTV, that’s why he named MMG after Maybach. Maybach, as a model, is a high-end luxurious model that sells automobiles value lots of of 1000’s of {dollars}, if not hundreds of thousands of {dollars}. That sort of luxurious is, as Ross instructed MTV, one thing that he and others like him dreamed about. “That level of luxury is just inspiration for people who started, like myself, who just looked and fantasized,” he mentioned to MTV.

Fans of Ross or another artist signed to MMG will know that they’ll shout Maybach throughout stay performances of their songs. Like Ross instructed MTV, they don’t do this to inform folks to purchase Maybach automobiles. Rather, it’s a technique to hyperlink the top quality that’s present in Maybachs with the high-quality that’s present in MMG’s music. 

“When we say Maybach Music, it’s not about the car, it’s just about the level of quality and the time that we put into the sound and that was just a way to express it where people could really understand it,” Ross instructed MTV. That mentioned, Ross was mourning the loss of life of Maybach when he mentioned these issues to MTV. Maybach, since then, has been revived. 

The loss of life and revival of Maybach

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In 2011, the excessive costs and the ridiculous luxurious of Maybach automobiles led to its downfall. People had been nonetheless feeling the pinch of the Great Recession, so even fewer folks may afford to pay the $1 million asking worth of sure Maybach fashions. And so, like another automotive model, the shortage of gross sales led to Daimler, which owns Maybach, to close down the model. 

But, a couple of years later, Daimler determined to revive Maybach, this time with a brand new technique. Maybach would nonetheless be a luxurious model, however it might work with Mercedes to make automobiles that folks would really purchase. The most up-to-date Maybach is the Mercedes-Maybach S-class, although Mercedes-Maybach can be making some SUVs, too. 

Like the Maybachs of outdated, these new Maybachs are nonetheless luxurious and costly. For instance, a Mercedes-Maybach S-class can begin at about $200,000.

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