We’ve been referring to Ina Garten because the Barefoot Contessa,
which can also be the identify of her hit Food Network present, for thus lengthy that it’s laborious
to consider her some other approach. But what precisely impressed the identify behind the
chef and cookbook creator is thought for her delectable
dishes that usually embody barely upscale elements, making the “barefoot”
a part of her identify a bit of shocking. However, upon listening to the story of its
origin, Barefoot Contessa suits Garten completely.
Barefoot Contessa was the identify of a retailer and a film
The story begins in East Hampton, the place Garten had her
sights set on buying a specialty meals retailer referred to as Barefoot Contessa in
1978. The chef’s first foray into the meals world turned the idea of her complete
identification. After shopping for the shop, Garten determined to maintain the unique identify, Country
The authentic retailer homeowners got here up with the identify from a 1954 basic movie starring Ava Gardner and Humphrey Bogart. It tells the story of a fictional Spanish intercourse image named Maria Vargas.
Ina Garten shared the origins of the identify on her weblog
Garten had no expertise within the meals trade when she bought
her retailer, however she did have nice style, all the time. “The former proprietor is Italian
and her household referred to as her the Barefoot Contessa when she was younger,” Ina
wrote on her weblog. She described the identify as “elegant and earthy,” which was
additionally the picture she was making an attempt to painting.
And on the time, Garten had no concept the trajectory her culinary profession would take. She bought Barefoot Contessa with no expertise in cooking, business possession, or meals trade expertise. All she had was a dream and, fortunately sufficient, a unprecedented quantity of expertise.
Her complete model is constructed across the ‘Barefoot Contessa’
Now, Garten has a veritable Barefoot Contessa empire plus a staggering web price of round $50 million. It began out with that little retailer and expanded into best-selling cookbooks, together with the unique The Barefoot Contessa Cookbook, one of many prime sellers of 1999.
Her reputation grew till Garten was provided her present on the
Food Network in 2002. Now she’s probably the most revered cooks within the trade
and it’s all due to that first time she turned the Barefoot Contessa.
Ina Garten continues to search out success doing what she loves
These days, Barefoot Contessa is a well-established model which incorporates not solely the tv present and a number of cookbooks, but in addition a product line of packaged items together with cake mixes, marinades, sauces, and preserves.
Though Garten’s recipes have been criticized for together with
an excessive amount of fats, butter, dairy, and meat, most followers are enamored by the easy
approach she places recipes collectively.
She scorns sure elements resembling shelf-stable Parmesan cheese as a substitute of recent grated. This has led to memes mocking the chef’s frequent chorus, “store-bought is just fine.”
Sure, some critics discover Garten a bit of snobby about meals
and elements. But what nice chef isn’t?