Why Is Taylor Swift Releasing ‘The Man’ Music Video On Thursday?

by Jeremy Spirogis
Taylor Swift performs onstage during iHeartRadio

For musician Taylor Swift, each launch is an opportunity to acknowledge her devoted followers (who name themselves “Swifties”). That consists of the date she plans to drop her the music video for her fourth single, “The Man.” Here’s what makes that individual day so particular.

Taylor Swift’s newest single ‘The Man’

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So far, Swift has had a really busy 2020. After attending the Golden Globes with boyfriend Joe Alwyn, she went to the Sundance Film Festival for the premiere of her documentary Miss Americana. But earlier than it might even come out on Netflix, she had moved on to her subsequent single.

“The Man” lyric video was launched on Feb. 7, 2020 (we’ll come again to this date in a minute). Swifties had been then tremendous excited, as a lyric video usually precedes a music video. Ideas started to flow into.

After the dwell video, some thought she was executed

But then, Swift by means of us a curveball. On Feb. 18, 2020, she dropped “The Man – Live From Paris” (the date right here can also be essential) This recording was executed means again in Sept. 2019, when Swift carried out an acoustic model of the tune throughout her City of Lover Concert.

This was an uncommon transfer for the artist, releasing a dwell efficiency when followers had been satisfied a music video was on the best way. And whereas Swifties loved this deal with, some had been apprehensive about whether or not or not a “The Man” music video would really occur.

Swift declares ‘The Man’ music video

Regardless, we held out hope. And it appears like our prayers have been answered. On Feb. 25, 2020, Swift posted the above picture on her Instagram Story and her Twitter feed, writing, “There are 19 fingers within the hallway … however solely 2 days till The Man Music Video.”

This art work is not like something we’ve seen Swift share earlier than. All of the completely different coloured fingers in a hallway — what might it means? We’ll have to attend till Thursday to search out out.

Why the date is so essential

Taylor Swift performs onstage during iHeartRadio's Z100 Jingle Ball 2019 on December 13, 2019 in New York City.
Taylor Swift performs onstage throughout iHeartRadio’s Z100 Jingle Ball 2019 on December 13, 2019 in New York City. | Manny Carabel/Getty Images

When it involves Swift’s choices concerning her music, every part is a fastidiously deliberate wink at her followers. The launch dates of “The Man” lyric video and dwell video, like others previously, add as much as the artist’s favourite quantity, 13. (Her birthday is Dec. 13.)

We predicted that Swift would drop “The Man” music video on both Feb. 25, 2020 (2+2+5+2+0+2+0=13) or Feb. 29 (2+2+9=13, leaving off the yr). However, we forgot to take one factor into consideration: the yr will also be abbreviated. So she’s sticking to this sample by releasing it on Feb. 27 (2+2+7+2+0=13).

Swift can also be calling out her followers

In true Taylor Swift vogue, the musician additionally acknowledged her Swifties in one other means. On Feb. 25, 2019, earlier than “Me!” or every other Lover bulletins, she posted the above picture on social media. Fans started to theorize, commenting totally on how there have been 5 holes within the fence, and what that might imply.

Swift later acknowledged this in subsequent posts, flippantly teasing Swifties. So the date that she selected to post “The Man” music video announcement, together with its caption, are all simply additional nods to her passionate fandom.

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