Why Jennifer Lopez and Shakira Didn’t Get Paid for Super Bowl 2020 Performance

by Jeremy Spirogis
Shakira and Jennifer Lopez perform  onstage during the Pepsi Super Bowl LIV Halftime Show.

As the San Francisco 49ers and Kansas City Chiefs battled it out on the sphere, all eyes had been on Jennifer Lopez and Shakira through the Pepsi halftime present for Super Bowl LIV. The Latin sensations wowed crowds with extra backup dancers than ever seen earlier than. Their mixed 14-minute excessive power efficiency would usually earn them hundreds of thousands. The shocking half is that neither Shakira nor Lopez acquired any cash for showing on the greatest live performance of 2020. 

Super Bowl 2020 had an iconic halftime efficiency

Known worldwide, the worldwide superstars saluted their Latin heritage whereas paying homage to their profitable careers.

Shakira had everybody on the Hard Rock Stadium in Miami on their ft as she opened the present along with her prime hit, “She Wolf.” Fireworks exploded as she belted out an electrical guitar solo to her 2014 anthem, “Empire.” Shakira shook her means throughout the stage, collaborating with rapper Bad Bunny, earlier than bursting into fan-favorite, “Hips Don’t Lie.”

At the tip of her dynamic set, Lopez took the stage, a lot to the delight of the group, opening along with her smash hit, “Jenny From The Block.” She carried out a medley of her prime songs, one hit after the opposite, sporting Vegas-style costuming and even bringing out her Hustlers stripper pole.

Her daughter, Emme, joined her on stage for a rousing rendition of “Let’s Get Loud.” This was the primary time two girls shared the stage for the Super Bowl Halftime Show, and it was the primary all Latin musical efficiency. Fans in Miami cherished each minute of it.

Why the NFL doesn’t pay half-time performers

The NFL has a long-standing coverage of not paying a efficiency payment to artists that seem throughout halftime of the Super Bowl. They do, nonetheless, cowl all performance-related manufacturing bills.

According to the Wall Street Journal, earlier half-time reveals have value the NFL greater than $10 million for a present that lasts lower than 15 minutes. This consists of elaborate lighting, stage setup, costume modifications, pyrotechnics, manufacturing crew, union dues, and journey.

The NFL has thought-about charging acts for the chance to carry out, however as of but, that has not come to fruition.

Why performers comply with not getting paid

Shakira and Jennifer Lopez perform  onstage during the Pepsi Super Bowl LIV Halftime Show.
Shakira and Jennifer Lopez | Kevin Mazur/WireImage

Performers put in intensive rehearsing for the chance to look on the Super Bowl. Forbes reported that the halftime present “is the single biggest promotional vehicle for a music star on the planet.”

Artists forgo fee in alternate for the publicity. The Super Bowl has a televised viewers of over 100 million individuals. There is not any different outlet that may entice so many viewers, and the performers understand it. 

Previous halftime performers have seen enormous spikes of their gross sales following the Super Bowl.

In 2018, Justin Timberlake noticed a 214% improve in Spotify streams inside one hour of the conclusion of his Super Bowl halftime efficiency. The earlier 12 months, Lady Gaga jumped 60 spots on the Billboard charts to No. 2, inside only a week of acting at halftime. After Beyonce carried out in 2013, she noticed a rise in live performance ticket gross sales and a 100% improve in on-line searches.

Maroon 5 and Travis Scott carried out through the halftime present in 2019. Since then, Maroon 5 has elevated its per-city tour revenue from $200,000 to $1.7 million. Scott doubled his revenue since performing and is now incomes near $1 million for each cease on his present tour. He tripled his 2018 revenue, bringing in $58 million final 12 months.

After Katy Perry carried out in 2015, her profession skyrocketed with numerous alternatives for film, tv, and endorsement offers. 

Did Jennifer Lopez and Shakira see a rise in gross sales?

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It seems like Lopez and Shakira made determination to carry out on the Super Bowl. According to Nielsen Music, gross sales of the songs carried out through the halftime efficiency skilled an astonishing 1,013% improve. There was a reported 16,000 digital downloads on Sunday, with Shakira receiving the largest surge on Spotify, with greater than a 2,135% soar for her hit single: “Empire.” 

In Lopez’s case, she additionally jumpstarted her daughter’s profession by introducing her to the world on a really public platform.

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